Shopper and category insights

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definitions & notes only words
  1. trend analysis
    analysis of changes over time
    Share and Package Findings
    * Develops reports and presentations of trend analysis findings and implications to the business.
  2. shopper
    someone who visits stores in search of articles to buy
    Under general guidance of the Manager of Shopper and Category Insights the Analyst is responsible for analyzing the daily business to uncover trends and insights.
  3. field test
    a test of the performance of a new product
    * Conducts field tests of concepts/vehicles.
  4. commercialization
    the act of becoming part of the system of buying and selling
    - Helps interpret insights to support the commercialization of those insights into Shopper Marketing strategies and Shopper Inspired Principles
    - Partners closely with Shopper Marketing, Category Management and Consumer Insights to support analyses that enables data based decisions regarding the shopper
    - Collaborates with field based sales teams to support their planning process by helping identify strategic opportunities.
  5. stakeholder
    one who has an interest in something, especially a business
    PRIMARY RESPONSIBILITIES:
    Conduct Custom Research and Analysis
    * Conducts marketplace assessments and stakeholder interviews to develop insights.
  6. synthesize
    combine and form a complex whole
    Synthesize Findings into Actionable Insights
    * Compiles all relevant knowledge/insights based on business requirements.
  7. consumer research
    marketing research that yields information about the motives and needs of different classes of consumers
    • Determine customer and consumer research needs by working with marketing, product development, packaging technology, graphics design, and category development managers
    o Ensure consumer is top of mind for business decisions
    o Lead the preparation of annual research plan with manager’s guidance.
  8. insight
    clear or deep perception of a situation
    Under general guidance of the Manager of Shopper and Category Insights the Analyst is responsible for analyzing the daily business to uncover trends and insights.
  9. actionable
    affording grounds for legal action
    Synthesize Findings into Actionable Insights
    * Compiles all relevant knowledge/insights based on business requirements.
  10. swot
    study intensively, as before an exam
    * Synthesizes key learnings ( SWOT) and implications.
  11. segmentation
    the act of dividing or partitioning
    * Develops key insights at the intersection of retailer's shopper segmentation and brands consumer segmentation.
  12. categorize
    place into or assign to a class
    * Categorize insights into strategic, tactical or executional insights.
  13. otc
    (of securities) not traded on a stock exchange
    Desired Skills & Experience
    • Bachelors Degree in Business Administration Masters degree preferred
    • An understanding of Pharmaceutical OTC/FMCG industry and marketing.
  14. category
    a general concept that marks divisions or coordinations
    Under general guidance of the Manager of Shopper and Category Insights the Analyst is responsible for analyzing the daily business to uncover trends and insights.
  15. calibration
    the act of checking or adjusting (by comparison with a standard) the accuracy of a measuring instrument
    • Gather and analyze secondary data on various topics using sources that will yield the most relevant results
    o Prepare summary presentations on relevant trends
    o Incorporate trends into custom research reports for holistic research recommendations
    • Act as a driver for objective, data-driven solutions
    o Demonstrate the ability (written and verbal) to communicate and leverage market research insights in a way that influences business decisions
    o Logically defend research conclusions as wel...
  16. ideation
    the process of forming and relating thoughts
    • Execute primary research, consumer-oriented programs from insight to commercialization that would increase rate of success for new products
    o Efficiently select methodology, study design, bid, select vendors, analyze data, and write actionable research summary on every project.
    o Knowledge of custom research techniques such as ideation, concept test, product test, promotion and advertising tests, pricing tests, as well as array of shoppers’ insights techniques required.
  17. vendor
    someone who exchanges goods or services for money
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    ...
  18. holistic
    emphasizing the organic relation between parts and the whole
    • Gather and analyze secondary data on various topics using sources that will yield the most relevant results
    o Prepare summary presentations on relevant trends
    o Incorporate trends into custom research reports for holistic research recommendations
    • Act as a driver for objective, data-driven solutions
    o Demonstrate the ability (written and verbal) to communicate and leverage market research insights in a way that influences business decisions
    o Logically defend research conclusions...
  19. validation
    finding or testing the truth of something
    • Gather and analyze secondary data on various topics using sources that will yield the most relevant results
    o Prepare summary presentations on relevant trends
    o Incorporate trends into custom research reports for holistic research recommendations
    • Act as a driver for objective, data-driven solutions
    o Demonstrate the ability (written and verbal) to communicate and leverage market research insights in a way that influences business decisions
    o Logically defend research conclusions as wel...
  20. confidential information
    an indication of potential opportunity
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    - Exper...
  21. validate
    confirm the legal force of
    * Validates: Tests, measures and selects winning concepts/vehicles.
  22. collaborate
    work together on a common enterprise or project
    - Helps interpret insights to support the commercialization of those insights into Shopper Marketing strategies and Shopper Inspired Principles
    - Partners closely with Shopper Marketing, Category Management and Consumer Insights to support analyses that enables data based decisions regarding the shopper
    - Collaborates with field based sales teams to support their planning process by helping identify strategic opportunities.
  23. product development
    improving an existing product or developing new kinds of products
    • Determine customer and consumer research needs by working with marketing, product development, packaging technology, graphics design, and category development managers
    o Ensure consumer is top of mind for business decisions
    o Lead the preparation of annual research plan with manager’s guidance.
  24. retailer
    a merchant who sells goods at retail
    He/she will be charged with sourcing data and uncovering new information and insights that the manager can use to build in to category strategies that will drive increased sales and profits for the retailer’s category.
  25. implication
    something that is inferred
    Identify business influencing trends and implications for our categories..
  26. data
    a collection of facts from which conclusions may be drawn
    He/she will be charged with sourcing data and uncovering new information and insights that the manager can use to build in to category strategies that will drive increased sales and profits for the retailer’s category.
  27. supplier
    someone whose business is to supply a particular service or commodity
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    ...
  28. uncovering
    the act of discovering something
    He/she will be charged with sourcing data and uncovering new information and insights that the manager can use to build in to category strategies that will drive increased sales and profits for the retailer’s category.
  29. trend
    a general tendency to change, as of opinion
    Under general guidance of the Manager of Shopper and Category Insights the Analyst is responsible for analyzing the daily business to uncover trends and insights.
  30. analyze
    break down into components or essential features
    Under general guidance of the Manager of Shopper and Category Insights the Analyst is responsible for analyzing the daily business to uncover trends and insights.
  31. research
    a seeking for knowledge
    PRIMARY RESPONSIBILITIES:
    Conduct Custom Research and Analysis
    * Conducts marketplace assessments and stakeholder interviews to develop insights.
  32. leverage
    the mechanical advantage gained by a machine on a fulcrum
    • Gather and analyze secondary data on various topics using sources that will yield the most relevant results
    o Prepare summary presentations on relevant trends
    o Incorporate trends into custom research reports for holistic research recommendations
    • Act as a driver for objective, data-driven solutions
    o Demonstrate the ability (written and verbal) to communicate and leverage market research insights in a way that influences business decisions
    o Logically defend research conclusions...
  33. mindset
    an attitude determining how you will respond to situations
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    - Exper...
  34. analysis
    abstract separation of a whole into its constituent parts
    • Minimum of 3+ years of Shopper and Category Insights experience with a proven track record in analytic techniques such as Retailer Scanner Data, Household Panel Analysis, Market Structure.
  35. teamwork
    cooperative labor done by a group
    • Team focus – Promote and foster an environment of teamwork within the Shopper and Category Insight team and across the other internal teams.
  36. methodology
    the techniques followed in a particular discipline
    • Execute primary research, consumer-oriented programs from insight to commercialization that would increase rate of success for new products
    o Efficiently select methodology, study design, bid, select vendors, analyze data, and write actionable research summary on every project.
    o Knowledge of custom research techniques such as ideation, concept test, product test, promotion and advertising tests, pricing tests, as well as array of shoppers’ insights techniques required.
  37. consumer
    a person who uses goods or services
    Enable best-in-class understanding of our consumers and shoppers thru integration of data sources unique to Starbucks.
  38. market research
    research that gathers and analyzes information about the moving of good or services from producer to consumer
    • Gather and analyze secondary data on various topics using sources that will yield the most relevant results
    o Prepare summary presentations on relevant trends
    o Incorporate trends into custom research reports for holistic research recommendations
    • Act as a driver for objective, data-driven solutions
    o Demonstrate the ability (written and verbal) to communicate and leverage market research insights in a way that influences business decisions
    o Logically defend research conclusions...
  39. identify
    recognize as being
    Identify business influencing trends and implications for our categories..
  40. collaborative
    accomplished by working jointly
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    - Exper...
  41. proficient
    having or showing knowledge and skill and aptitude
    Responsibilities and essential job functions include but are not limited to the following:
    - Provide analytical insights that helps the team to grow shipments and share
    - Proficient to advanced knowledge of Nielsen data, in particular household panel data
    - Advanced knowledge of Microsoft Office Excel and PowerPoint
    - Knowledge / understanding / proficiency of Shopper Loyalty Card data - e.g.
  42. concisely
    in a few words
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    - Exper...
  43. Nielsen
    Danish composer (1865-1931)
    Responsibilities and essential job functions include but are not limited to the following:
    - Provide analytical insights that helps the team to grow shipments and share
    - Proficient to advanced knowledge of Nielsen data, in particular household panel data
    - Advanced knowledge of Microsoft Office Excel and PowerPoint
    - Knowledge / understanding / proficiency of Shopper Loyalty Card data - e.g.
  44. marketing
    the commercial processes in promoting and selling something
    Desired Skills & Experience
    • Bachelors Degree in Business Administration Masters degree preferred
    • An understanding of Pharmaceutical OTC/FMCG industry and marketing.
  45. orally
    by spoken rather than written means
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    - Exper...
  46. concept
    an abstract or general idea inferred from specific instances
    * Identifies learning gaps and proposes additions to research plan
    * Gains approval of concept test plans from retailers and or internal leaders.
  47. oriented
    adjusted or located in relation to surroundings
    • Execute primary research, consumer- oriented programs from insight to commercialization that would increase rate of success for new products
    o Efficiently select methodology, study design, bid, select vendors, analyze data, and write actionable research summary on every project.
    o Knowledge of custom research techniques such as ideation, concept test, product test, promotion and advertising tests, pricing tests, as well as array of shoppers’ insights techniques required.
  48. orient
    the eastern hemisphere
    • Execute primary research, consumer- oriented programs from insight to commercialization that would increase rate of success for new products
    o Efficiently select methodology, study design, bid, select vendors, analyze data, and write actionable research summary on every project.
    o Knowledge of custom research techniques such as ideation, concept test, product test, promotion and advertising tests, pricing tests, as well as array of shoppers’ insights techniques required.
  49. technique
    a practical method or art applied to some particular task
    • Minimum of 3+ years of Shopper and Category Insights experience with a proven track record in analytic techniques such as Retailer Scanner Data, Household Panel Analysis, Market Structure.
  50. compile
    get or gather together
    Synthesize Findings into Actionable Insights
    * Compiles all relevant knowledge/insights based on business requirements.
  51. scanner
    someone who scans verse to determine the number and prosodic value of the syllables
    • Minimum of 3+ years of Shopper and Category Insights experience with a proven track record in analytic techniques such as Retailer Scanner Data, Household Panel Analysis, Market Structure.
  52. final result
    something that results
    * Provides top line overviews of findings and final results with recommendations.
  53. organizational
    of or relating to an organization
    Drive business, product, and marketing strategies by providing insights obtained through primary research and analysis of wide variety of secondary data sources
    o Share accountability for the outcome of organizational actions taken based on recommendations made.
  54. uncover
    make visible
    Under general guidance of the Manager of Shopper and Category Insights the Analyst is responsible for analyzing the daily business to uncover trends and insights.
  55. functional
    designed for or capable of a particular use
    Functional Excellence – Ability to work under the direction of the Shopper and Category Insights Manager.
  56. findings
    a collection of tools and other articles used by an artisan to make jewelry or clothing or shoes
    Synthesize Findings into Actionable Insights
    * Compiles all relevant knowledge/insights based on business requirements.
  57. analyst
    someone who is skilled at interpreting data
    Under general guidance of the Manager of Shopper and Category Insights the Analyst is responsible for analyzing the daily business to uncover trends and insights.
  58. persuasively
    in a persuasive manner
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    - Exper...
  59. marketplace
    an area in a town where a public mercantile establishment is set up
    PRIMARY RESPONSIBILITIES:
    Conduct Custom Research and Analysis
    * Conducts marketplace assessments and stakeholder interviews to develop insights.
  60. analytic
    using or skilled in using analysis
    • Minimum of 3+ years of Shopper and Category Insights experience with a proven track record in analytic techniques such as Retailer Scanner Data, Household Panel Analysis, Market Structure.
  61. track record
    the sum of recognized accomplishments
    • Minimum of 3+ years of Shopper and Category Insights experience with a proven track record in analytic techniques such as Retailer Scanner Data, Household Panel Analysis, Market Structure.
  62. interact
    do something together or with others
    Other Job Related Activities
    * Interacts with Brand Managers, Shopper Marketing on shopper research.
  63. integrate
    make into a whole or make part of a whole
    Kroger (DunnHumby), Safeway (Optura)
    - Knowledge on processes and tools to integrate different sets of data streams (e.g. merging Loyalty Card data from 2 sources)
    - Identify shopper trends, insights, and business opportunities and recommend solutions that benefit both Starbucks and our retail customers.
  64. packaging
    material used to make packages
    • Determine customer and consumer research needs by working with marketing, product development, packaging technology, graphics design, and category development managers
    o Ensure consumer is top of mind for business decisions
    o Lead the preparation of annual research plan with manager’s guidance.
  65. recommendation
    praise of a person or thing as worthy or desirable
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    ...
  66. progress to
    reach a goal, e.g., "make the first team"
    * Communicates plans, progress to key stakeholders as appropriate.
  67. supervise
    watch and direct
    May supervise the work of a Business Analyst.
  68. relevant
    having a bearing on or connection with the subject at issue
    * Reviews relevant current research (market, shopper, consumer, custom) to mine data for new or unobserved facts.
  69. acumen
    shrewdness shown by keen insight
    • Business Acumen – Ability to understand basic business issues that are communicated them by his/her Manager.
  70. develop
    progress or evolve through a process of natural growth
    - Assist in developing new consumer and shopper insights through the robust analysis of internal and external data sources.
  71. merging
    the act of joining together as one
    Kroger (DunnHumby), Safeway (Optura)
    - Knowledge on processes and tools to integrate different sets of data streams (e.g. merging Loyalty Card data from 2 sources)
    - Identify shopper trends, insights, and business opportunities and recommend solutions that benefit both Starbucks and our retail customers.
  72. briefs
    short tight-fitting underpants (trade name Jockey shorts)
    * Develops project briefs.
  73. manager
    someone who controls resources and expenditures
    Under general guidance of the Manager of Shopper and Category Insights the Analyst is responsible for analyzing the daily business to uncover trends and insights.
  74. ability
    the quality of having the means or skills to do something
    • Functional Excellence – Ability to work under the direction of the Shopper and Category Insights Manager.
  75. requirement
    necessary activity
    Synthesize Findings into Actionable Insights
    * Compiles all relevant knowledge/insights based on business requirements.
  76. summary
    a brief statement that presents the main points
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    ...
  77. strategy
    an elaborate and systematic plan of action
    He/she will be charged with sourcing data and uncovering new information and insights that the manager can use to build in to category strategies that will drive increased sales and profits for the retailer’s category.
  78. formulate
    prepare according to instructions
    * Formulates hypotheses to form the basis for research and initiates appropriate research.
  79. accountability
    responsibility to someone or for some activity
    Drive business, product, and marketing strategies by providing insights obtained through primary research and analysis of wide variety of secondary data sources
    o Share accountability for the outcome of organizational actions taken based on recommendations made.
  80. communicate
    transfer to another
    • Business Acumen – Ability to understand basic business issues that are communicated them by his/her Manager.
  81. initiate
    set in motion, start an event or prepare the way for
    * Formulates hypotheses to form the basis for research and initiates appropriate research.
  82. intersection
    the act of meeting at a point
    * Develops key insights at the intersection of retailer's shopper segmentation and brands consumer segmentation.
  83. analytical
    using or skilled in using reasoning
    Responsibilities and essential job functions include but are not limited to the following:
    - Provide analytical insights that helps the team to grow shipments and share
    - Proficient to advanced knowledge of Nielsen data, in particular household panel data
    - Advanced knowledge of Microsoft Office Excel and PowerPoint
    - Knowledge / understanding / proficiency of Shopper Loyalty Card data - e.g.
  84. incorporate
    make into a whole or make part of a whole
    • Gather and analyze secondary data on various topics using sources that will yield the most relevant results
    o Prepare summary presentations on relevant trends
    o Incorporate trends into custom research reports for holistic research recommendations
    • Act as a driver for objective, data-driven solutions
    o Demonstrate the ability (written and verbal) to communicate and leverage market research insights in a way that influences business decisions
    o Logically defend research conclusions...
  85. assessment
    the act of judging a person or situation or event
    PRIMARY RESPONSIBILITIES:
    Conduct Custom Research and Analysis
    * Conducts marketplace assessments and stakeholder interviews to develop insights.
  86. proven
    established beyond doubt
    • Minimum of 3+ years of Shopper and Category Insights experience with a proven track record in analytic techniques such as Retailer Scanner Data, Household Panel Analysis, Market Structure.
  87. proficiency
    the quality of having great facility and competence
    Responsibilities and essential job functions include but are not limited to the following:
    - Provide analytical insights that helps the team to grow shipments and share
    - Proficient to advanced knowledge of Nielsen data, in particular household panel data
    - Advanced knowledge of Microsoft Office Excel and PowerPoint
    - Knowledge / understanding / proficiency of Shopper Loyalty Card data - e.g.
  88. pharmaceutical
    relating to preparing and dispensing drugs and medicines
    Desired Skills & Experience
    • Bachelors Degree in Business Administration Masters degree preferred
    • An understanding of Pharmaceutical OTC/FMCG industry and marketing.
  89. tool
    an implement used to perform a task or job
    Kroger (DunnHumby), Safeway (Optura)
    - Knowledge on processes and tools to integrate different sets of data streams (e.g. merging Loyalty Card data from 2 sources)
    - Identify shopper trends, insights, and business opportunities and recommend solutions that benefit both Starbucks and our retail customers.
  90. actively
    in an energetic manner
    Actively explore new research techniques via industry magazines, academic journals, industry events, and sharing knowledge with research team with the aim to leverage best-in-class techniques.
  91. merge
    mix together different elements
    Kroger (DunnHumby), Safeway (Optura)
    - Knowledge on processes and tools to integrate different sets of data streams (e.g. merging Loyalty Card data from 2 sources)
    - Identify shopper trends, insights, and business opportunities and recommend solutions that benefit both Starbucks and our retail customers.
  92. culinary
    of or relating to or used in cooking
    Trend Analysis
    * Conducts analyses of consumer, marketplace, food and culinary, social, shopping, etc. trends to determine implications to the business.
  93. key
    metal device that allows a lock's mechanism to be rotated
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    ...
  94. test
    standardized procedure for measuring sensitivity or aptitude
    Owns test and learn.
  95. shipment
    the act of sending off something
    Responsibilities and essential job functions include but are not limited to the following:
    - Provide analytical insights that helps the team to grow shipments and share
    - Proficient to advanced knowledge of Nielsen data, in particular household panel data
    - Advanced knowledge of Microsoft Office Excel and PowerPoint
    - Knowledge / understanding / proficiency of Shopper Loyalty Card data - e.g.
  96. externally
    on or from the outside
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    - Exper...
  97. graphics
    photographs or other visual representations in a printed publication
    • Determine customer and consumer research needs by working with marketing, product development, packaging technology, graphics design, and category development managers
    o Ensure consumer is top of mind for business decisions
    o Lead the preparation of annual research plan with manager’s guidance.
  98. verbal
    of or relating to or formed from words in general
    • Proven ability to uncover insights which can be used to successfully right category strategies by retailer and class of trade
    • Must possess good written and verbal communication skills, and the ability to demonstrate independent judgment.
  99. internal
    located inward
    • Team focus – Promote and foster an environment of teamwork within the Shopper and Category Insight team and across the other internal teams.
  100. appropriate
    suitable for a particular person, place, or situation
    Draw appropriate conclusions from the data.
  101. demonstrate
    give an exhibition of to an interested audience
    • Proven ability to uncover insights which can be used to successfully right category strategies by retailer and class of trade
    • Must possess good written and verbal communication skills, and the ability to demonstrate independent judgment.
  102. efficiently
    in a manner that wastes no time or effort
    • Execute primary research, consumer-oriented programs from insight to commercialization that would increase rate of success for new products
    o Efficiently select methodology, study design, bid, select vendors, analyze data, and write actionable research summary on every project.
    o Knowledge of custom research techniques such as ideation, concept test, product test, promotion and advertising tests, pricing tests, as well as array of shoppers’ insights techniques required.
  103. logically
    according to logical reasoning
    • Gather and analyze secondary data on various topics using sources that will yield the most relevant results
    o Prepare summary presentations on relevant trends
    o Incorporate trends into custom research reports for holistic research recommendations
    • Act as a driver for objective, data-driven solutions
    o Demonstrate the ability (written and verbal) to communicate and leverage market research insights in a way that influences business decisions
    o Logically defend research conclusions...
  104. sr.
    used of the older of two persons of the same name especially used to distinguish a father from his son
    Inside contacts include Shopper and Category Insights Manager and Sr. Manager/Associate Director Shopper & Category Insights.
  105. panel
    sheet that forms a distinct section of something
    Needs to be competent in the use of IRI syndicated and panel data and Spectra.
  106. feedback
    the process in which output of a system is returned to input
    * Gathers consumer/shopper feedback on ideas and concepts.
  107. pricing
    the evaluation of something in terms of its price
    • Execute primary research, consumer-oriented programs from insight to commercialization that would increase rate of success for new products
    o Efficiently select methodology, study design, bid, select vendors, analyze data, and write actionable research summary on every project.
    o Knowledge of custom research techniques such as ideation, concept test, product test, promotion and advertising tests, pricing tests, as well as array of shoppers’ insights techniques required.
  108. market
    a marketplace where groceries are sold
    Desired Skills & Experience
    • Bachelors Degree in Business Administration Masters degree preferred
    • An understanding of Pharmaceutical OTC/FMCG industry and marketing.
  109. source
    the place where something begins
    He/she will be charged with sourcing data and uncovering new information and insights that the manager can use to build in to category strategies that will drive increased sales and profits for the retailer’s category.
  110. multiple
    having or involving more than one part or entity
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    ...
  111. partnership
    a cooperative relationship between people or groups
    • Gather and analyze secondary data on various topics using sources that will yield the most relevant results
    o Prepare summary presentations on relevant trends
    o Incorporate trends into custom research reports for holistic research recommendations
    • Act as a driver for objective, data-driven solutions
    o Demonstrate the ability (written and verbal) to communicate and leverage market research insights in a way that influences business decisions
    o Logically defend research conclusions as wel...
  112. competitive
    involving rivalry over something
    Analyst will also support the Manager in uncovering competitive activity.
  113. overview
    a general summary of a subject
    * Provides top line overviews of findings and final results with recommendations.
  114. syndicate
    an association of companies for some definite purpose
    Needs to be competent in the use of IRI syndicated and panel data and Spectra.
  115. tactical
    pertaining to detailed maneuvers to achieve objectives
    * Categorize insights into strategic, tactical or executional insights.
  116. execute
    put in effect
    - Able to collect and sort data of a confidential and complex nature
    - Designs and executes ongoing analysis and tracking tools for internal and external business needs -including analysis of new initiatives, shopper marketing programs, new aisle design, etc.
  117. tracking
    the pursuit by following tracks or marks they left behind
    - Able to collect and sort data of a confidential and complex nature
    - Designs and executes ongoing analysis and tracking tools for internal and external business needs -including analysis of new initiatives, shopper marketing programs, new aisle design, etc.
  118. unobserved
    not observed
    * Reviews relevant current research (market, shopper, consumer, custom) to mine data for new or unobserved facts.
  119. base
    lowest support of a structure
    - Helps interpret insights to support the commercialization of those insights into Shopper Marketing strategies and Shopper Inspired Principles
    - Partners closely with Shopper Marketing, Category Management and Consumer Insights to support analyses that enables data based decisions regarding the shopper
    - Collaborates with field based sales teams to support their planning process by helping identify strategic opportunities.
  120. confidential
    given in secret
    - Able to collect and sort data of a confidential and complex nature
    - Designs and executes ongoing analysis and tracking tools for internal and external business needs -including analysis of new initiatives, shopper marketing programs, new aisle design, etc.
  121. select
    pick out or choose from a number of alternatives
    * Validates: Tests, measures and selects winning concepts/vehicles.
  122. integration
    the act of combining into a whole
    Enable best-in-class understanding of our consumers and shoppers thru integration of data sources unique to Starbucks.
  123. excel
    distinguish oneself
    Responsibilities and essential job functions include but are not limited to the following:
    - Provide analytical insights that helps the team to grow shipments and share
    - Proficient to advanced knowledge of Nielsen data, in particular household panel data
    - Advanced knowledge of Microsoft Office Excel and PowerPoint
    - Knowledge / understanding / proficiency of Shopper Loyalty Card data - e.g.
  124. product
    an artifact that has been created by someone or some process
    Drive business, product, and marketing strategies by providing insights obtained through primary research and analysis of wide variety of secondary data sources
    o Share accountability for the outcome of organizational actions taken based on recommendations made.
  125. foster
    providing nurture though not related by blood or legal ties
    • Team focus – Promote and foster an environment of teamwork within the Shopper and Category Insight team and across the other internal teams.
  126. qualification
    the act of modifying or changing the strength of some idea
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    ...
  127. strategic
    relating to an elaborate and systematic plan of action
    - Helps interpret insights to support the commercialization of those insights into Shopper Marketing strategies and Shopper Inspired Principles
    - Partners closely with Shopper Marketing, Category Management and Consumer Insights to support analyses that enables data based decisions regarding the shopper
    - Collaborates with field based sales teams to support their planning process by helping identify strategic opportunities.
  128. ongoing
    currently happening
    - Able to collect and sort data of a confidential and complex nature
    - Designs and executes ongoing analysis and tracking tools for internal and external business needs -including analysis of new initiatives, shopper marketing programs, new aisle design, etc.
  129. brand
    a name given to a product or service
    * Develops key insights at the intersection of retailer's shopper segmentation and brands consumer segmentation.
  130. Masters
    United States poet (1869-1950)
    Desired Skills & Experience
    • Bachelors Degree in Business Administration Masters degree preferred
    • An understanding of Pharmaceutical OTC/FMCG industry and marketing.
  131. spectrum
    a broad range of related objects, values, or qualities
    Needs to be competent in the use of IRI syndicated and panel data and Spectra.
  132. relationship
    a mutual connection between people
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    ...
  133. primary
    of first rank or importance or value
    PRIMARY RESPONSIBILITIES:
    Conduct Custom Research and Analysis
    * Conducts marketplace assessments and stakeholder interviews to develop insights.
  134. public domain
    property rights that are held by the public at large
    * Collects competitive public domain corporate information.
  135. ensure
    make certain of
    • Determine customer and consumer research needs by working with marketing, product development, packaging technology, graphics design, and category development managers
    o Ensure consumer is top of mind for business decisions
    o Lead the preparation of annual research plan with manager’s guidance.
  136. act as
    function as or act like
    • Gather and analyze secondary data on various topics using sources that will yield the most relevant results
    o Prepare summary presentations on relevant trends
    o Incorporate trends into custom research reports for holistic research recommendations
    Act as a driver for objective, data-driven solutions
    o Demonstrate the ability (written and verbal) to communicate and leverage market research insights in a way that influences business decisions
    o Logically defend research conclusions...
  137. secondary
    being of second rank or importance or value
    Drive business, product, and marketing strategies by providing insights obtained through primary research and analysis of wide variety of secondary data sources
    o Share accountability for the outcome of organizational actions taken based on recommendations made.
  138. determine
    find out or learn with certainty, as by making an inquiry
    * Determines funding requirements for research.
  139. deadline
    the point in time at which something must be completed
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    - Exper...
  140. trade in
    turn in as payment or part payment for a purchase
    * Identifies key channels of trade in the present and anticipated for the future.
  141. customer
    someone who pays for goods or services
    Kroger (DunnHumby), Safeway (Optura)
    - Knowledge on processes and tools to integrate different sets of data streams (e.g. merging Loyalty Card data from 2 sources)
    - Identify shopper trends, insights, and business opportunities and recommend solutions that benefit both Starbucks and our retail customers.
  142. based
    having a base
    - Helps interpret insights to support the commercialization of those insights into Shopper Marketing strategies and Shopper Inspired Principles
    - Partners closely with Shopper Marketing, Category Management and Consumer Insights to support analyses that enables data based decisions regarding the shopper
    - Collaborates with field based sales teams to support their planning process by helping identify strategic opportunities.
  143. guidance
    the act of showing the way
    Under general guidance of the Manager of Shopper and Category Insights the Analyst is responsible for analyzing the daily business to uncover trends and insights.
  144. advertise
    make publicity for; try to sell
    • Execute primary research, consumer-oriented programs from insight to commercialization that would increase rate of success for new products
    o Efficiently select methodology, study design, bid, select vendors, analyze data, and write actionable research summary on every project.
    o Knowledge of custom research techniques such as ideation, concept test, product test, promotion and advertising tests, pricing tests, as well as array of shoppers’ insights techniques required.
  145. presentation
    the act of formally giving something, as a prize
    Share and Package Findings
    * Develops reports and presentations of trend analysis findings and implications to the business.
  146. relate
    give an account of
    Other Job Related Activities
    * Interacts with Brand Managers, Shopper Marketing on shopper research.
  147. package
    a wrapped container
    Share and Package Findings
    * Develops reports and presentations of trend analysis findings and implications to the business.
  148. conduct
    the way a person behaves toward other people
    PRIMARY RESPONSIBILITIES:
    Conduct Custom Research and Analysis
    * Conducts marketplace assessments and stakeholder interviews to develop insights.
  149. custom
    accepted or habitual practice
    PRIMARY RESPONSIBILITIES:
    Conduct Custom Research and Analysis
    * Conducts marketplace assessments and stakeholder interviews to develop insights.
  150. gap
    an open or empty space in or between things
    * Identifies learning gaps and proposes additions to research plan
    * Gains approval of concept test plans from retailers and or internal leaders.
  151. priority
    status established in order of importance or urgency
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    - Exper...
  152. developing
    of societies with low levels of industrial capability
    - Assist in developing new consumer and shopper insights through the robust analysis of internal and external data sources.
  153. knowledge
    the result of perception, learning, and reasoning
    Responsibilities and essential job functions include but are not limited to the following:
    - Provide analytical insights that helps the team to grow shipments and share
    - Proficient to advanced knowledge of Nielsen data, in particular household panel data
    - Advanced knowledge of Microsoft Office Excel and PowerPoint
    - Knowledge / understanding / proficiency of Shopper Loyalty Card data - e.g.
  154. unique
    the single one of its kind
    Enable best-in-class understanding of our consumers and shoppers thru integration of data sources unique to Starbucks.
  155. negotiate
    discuss the terms of an arrangement
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    - Exper...
  156. graphic
    written or drawn or engraved
    • Determine customer and consumer research needs by working with marketing, product development, packaging technology, graphics design, and category development managers
    o Ensure consumer is top of mind for business decisions
    o Lead the preparation of annual research plan with manager’s guidance.
  157. vehicle
    a conveyance that transports people or objects
    * Conducts field tests of concepts/ vehicles.
  158. business
    the principal activity in one's life to earn money
    Under general guidance of the Manager of Shopper and Category Insights the Analyst is responsible for analyzing the daily business to uncover trends and insights.
  159. loyalty
    the quality of being steadfast in allegiance or duty
    Responsibilities and essential job functions include but are not limited to the following:
    - Provide analytical insights that helps the team to grow shipments and share
    - Proficient to advanced knowledge of Nielsen data, in particular household panel data
    - Advanced knowledge of Microsoft Office Excel and PowerPoint
    - Knowledge / understanding / proficiency of Shopper Loyalty Card data - e.g.
  160. collect
    gather
    - Able to collect and sort data of a confidential and complex nature
    - Designs and executes ongoing analysis and tracking tools for internal and external business needs -including analysis of new initiatives, shopper marketing programs, new aisle design, etc.
  161. portfolio
    a large, thin case for loose papers or drawings or maps
    • To this position might report 1 analyst responsible for 1 or more brands of the portfolio.
  162. manage
    be in charge of, act on, or dispose of
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    - Exper...
  163. design
    the act of working out the form of something
    - Able to collect and sort data of a confidential and complex nature
    - Designs and executes ongoing analysis and tracking tools for internal and external business needs -including analysis of new initiatives, shopper marketing programs, new aisle design, etc.
  164. interpret
    make sense of; assign a meaning to
    - Helps interpret insights to support the commercialization of those insights into Shopper Marketing strategies and Shopper Inspired Principles
    - Partners closely with Shopper Marketing, Category Management and Consumer Insights to support analyses that enables data based decisions regarding the shopper
    - Collaborates with field based sales teams to support their planning process by helping identify strategic opportunities.
  165. participate
    be involved in
    • Actively participate on developing the CCI department and HNA via leading cross-functional or technical mastery related trainings.
  166. Job
    a Jewish hero in the Old Testament who maintained his faith in God in spite of afflictions that tested him
    Other Job Related Activities
    * Interacts with Brand Managers, Shopper Marketing on shopper research.
  167. anticipate
    regard something as probable or likely
    * Identifies key channels of trade in the present and anticipated for the future.
  168. experience
    the content of observation or participation in an event
    Desired Skills & Experience
    • Bachelors Degree in Business Administration Masters degree preferred
    • An understanding of Pharmaceutical OTC/FMCG industry and marketing.
  169. e.g.
    as an example
    Responsibilities and essential job functions include but are not limited to the following:
    - Provide analytical insights that helps the team to grow shipments and share
    - Proficient to advanced knowledge of Nielsen data, in particular household panel data
    - Advanced knowledge of Microsoft Office Excel and PowerPoint
    - Knowledge / understanding / proficiency of Shopper Loyalty Card data - e.g.
  170. include
    have as a part; be made up out of
    Inside contacts include Shopper and Category Insights Manager and Sr. Manager/Associate Director Shopper & Category Insights.
  171. project
    a planned undertaking
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    - Exper...
  172. compelling
    capable of arousing and holding the attention
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    ...
  173. aisle
    a long narrow passage (as in a cave or woods)
    - Able to collect and sort data of a confidential and complex nature
    - Designs and executes ongoing analysis and tracking tools for internal and external business needs -including analysis of new initiatives, shopper marketing programs, new aisle design, etc.
  174. diverse
    distinctly dissimilar or unlike
    - Builds strong relationships with key vendors and suppliers
    Qualifications

    Summary of Experience
    - Total Experience +5 years
    - Experience working shopper marketing or analyst roles in traditional CPG companies 3-5 years
    - Experience working with Nielsen data 3-5 years

    Required Knowledge, Skills and Abilities
    - Ability to analyze multiple levels of data from many resources to make productive recommendations
    - Able to mine data sources to create compelling category strategies
    - Exper...
  175. robust
    sturdy and strong in form, constitution, or construction
    - Assist in developing new consumer and shopper insights through the robust analysis of internal and external data sources.
  176. mastery
    great skillfulness and knowledge of some subject or activity
    • Actively participate on developing the CCI department and HNA via leading cross-functional or technical mastery related trainings.
  177. team
    a cooperative unit
    Team focus – Promote and foster an environment of teamwork within the Shopper and Category Insight team and across the other internal teams.
  178. support
    the act of bearing the weight of or strengthening
    The Shopper and Category Insights Analyst will support the Shopper and Category Insights Manager.
  179. review
    look at again; examine again
    * Conducts Consumer Analytics Review, Consumer Insights Analysis and Shopper Insights Analysis.
Created on September 2, 2011

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