Marketing is how you go about promoting and selling a product. Any ad campaign is a type of marketing.

Marketing has to do with making people aware of what you have to offer, whether it's updated software, a clearance sale, or ice-cold lemonade. If a commercial really makes you want to buy something, the marketing worked. Politicians use marketing in their campaigns to convince voters. Marketing is all about selling — and given how many ads there are everywhere you look, it’s probably one of the most powerful forces in the world.

Definitions of marketing

n the commercial processes involved in promoting and selling and distributing a product or service

“most companies have a manager in charge of marketing
direct marketing
marketing via a promotion delivered directly to the individual prospective customer
channel, distribution channel
a way of selling a company's product either directly or via distributors
Type of:
commerce, commercialism, mercantilism
transactions (sales and purchases) having the objective of supplying commodities (goods and services)

n the exchange of goods for an agreed sum of money

merchandising, selling
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bait and switch
a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
private treaty
a sale of property at a price agreed on by the seller and buyer without an intervening agency
the act of making or transporting alcoholic liquor for sale illegally
the act of selling illegally or without permission
capitalisation, capitalization
the sale of capital stock
the selling of goods to consumers; usually in small quantities and not for resale
the selling of goods to merchants; usually in large quantities for resale to consumers
a particular instance of selling
selling (an article or cartoon) for publication in many magazines or newspapers at the same time
selling goods abroad at a price below that charged in the domestic market
dutch auction
a method of selling in which the price is reduced until a buyer is found
the activities involved in selling commodities directly to consumers
telecommerce, telemarketing, teleselling
the use of the telephone as an interactive medium for promotion and sales
hawking, peddling, vending, vendition
the act of selling goods for a living
the selling of something purchased
the general activity of selling
auction, auction sale, vendue
the public sale of something to the highest bidder
overcapitalisation, overcapitalization
(business) too much capitalization (the sale of more stock than the business warrants)
the sale by a company of a product line or a subsidiary or a division
the activity of persuading someone to buy
telephone order
receiving orders via telephone
Type of:
commerce, commercialism, mercantilism
transactions (sales and purchases) having the objective of supplying commodities (goods and services)

n shopping at a market

“does the weekly marketing at the supermarket”
Type of:
searching for or buying goods or services

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