Marketing is how you go about promoting and selling a product. Any ad campaign is a type of marketing.

Marketing has to do with making people aware of what you have to offer, whether it's updated software, a clearance sale, or ice-cold lemonade. If a commercial really makes you want to buy something, the marketing worked. Politicians use marketing in their campaigns to convince voters. Marketing is all about selling — and given how many ads there are everywhere you look, it’s probably one of the most powerful forces in the world.

Definitions of marketing
  1. noun
    the commercial processes involved in promoting and selling and distributing a product or service
    “most companies have a manager in charge of marketing
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    direct marketing
    marketing via a promotion delivered directly to the individual prospective customer
    channel, distribution channel
    a way of selling a company's product either directly or via distributors
    type of:
    commerce, commercialism, mercantilism
    transactions (sales and purchases) having the objective of supplying commodities (goods and services)
  2. noun
    the exchange of goods for an agreed sum of money
    synonyms: merchandising, selling
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    bait and switch
    a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
    private treaty
    a sale of property at a price agreed on by the seller and buyer without an intervening agency
    the act of making or transporting alcoholic liquor for sale illegally
    the act of selling illegally or without permission
    capitalisation, capitalization
    the sale of capital stock
    the selling of goods to consumers; usually in small quantities and not for resale
    the selling of goods to merchants; usually in large quantities for resale to consumers
    a particular instance of selling
    selling (an article or cartoon) for publication in many magazines or newspapers at the same time
    selling goods abroad at a price below that charged in the domestic market
    dutch auction
    a method of selling in which the price is reduced until a buyer is found
    the activities involved in selling commodities directly to consumers
    telecommerce, telemarketing, teleselling
    the use of the telephone as an interactive medium for promotion and sales
    hawking, peddling, vending, vendition
    the act of selling goods for a living
    the selling of something purchased
    the general activity of selling
    auction, auction sale, vendue
    the public sale of something to the highest bidder
    overcapitalisation, overcapitalization
    (business) too much capitalization (the sale of more stock than the business warrants)
    the sale by a company of a product line or a subsidiary or a division
    the activity of persuading someone to buy
    telephone order
    receiving orders via telephone
    type of:
    commerce, commercialism, mercantilism
    transactions (sales and purchases) having the objective of supplying commodities (goods and services)
  3. noun
    shopping at a market
    “does the weekly marketing at the supermarket”
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    type of:
    searching for or buying goods or services
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