retail

If you buy a pair of jeans at your neighborhood Chique Boutique, you’re buying retail, but if you go to China and buy a boatload of jeans directly from the manufacturer, you’re buying wholesale, which is the opposite of retail.

If you make your living growing flowers, you may have a retail shop where you sell to people buying flowers for themselves, and you may also have a wholesale business, where you sell flowers to florists and supermarkets who sell your flowers to their customers. As you have probably figured out, the retail shops — the florists and supermarkets — add their own markup to the wholesale price you charge them, so they can make a profit, too.

Definitions of retail
  1. noun
    the selling of goods to consumers; usually in small quantities and not for resale
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    Antonyms:
    wholesale
    the selling of goods to merchants; usually in large quantities for resale to consumers
    type of:
    marketing, merchandising, selling
    the exchange of goods for an agreed sum of money
  2. adverb
    at a retail price
    “I'll sell it to you retail only”
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    Antonyms:
    wholesale
    at a wholesale price
  3. verb
    be sold at the retail level
    “These gems retail at thousands of dollars each”
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    type of:
    sell
    be sold at a certain price or in a certain way
  4. verb
    sell on the retail market
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    Antonyms:
    wholesale
    sell in large quantities
    type of:
    sell
    exchange or deliver for money or its equivalent
Word Family