retail

If you buy a pair of jeans at your neighborhood Chique Boutique, you’re buying retail, but if you go to China and buy a boatload of jeans directly from the manufacturer, you’re buying wholesale, which is the opposite of retail.

If you make your living growing flowers, you may have a retail shop where you sell to people buying flowers for themselves, and you may also have a wholesale business, where you sell flowers to florists and supermarkets who sell your flowers to their customers. As you have probably figured out, the retail shops — the florists and supermarkets — add their own markup to the wholesale price you charge them, so they can make a profit, too.

Definitions of retail
1

n the selling of goods to consumers; usually in small quantities and not for resale

Antonyms:
wholesale
the selling of goods to merchants; usually in large quantities for resale to consumers
Type of:
marketing, merchandising, selling
the exchange of goods for an agreed sum of money

adv at a retail price

“I'll sell it to you retail only”
Antonyms:
wholesale
at a wholesale price

v be sold at the retail level

“These gems retail at thousands of dollars each”
Type of:
sell
be sold at a certain price or in a certain way

v sell on the retail market

Antonyms:
wholesale
sell in large quantities
Type of:
sell
exchange or deliver for money or its equivalent

Sign up, it's free!

Whether you're a student, an educator, or a lifelong learner, Vocabulary.com can put you on the path to systematic vocabulary improvement.