wholesale

Use the adjective wholesale to describe something that's done on a big, broad scale, like wholesale changes made by a new government that affect an entire country.

It's pretty common to see the phrase "wholesale destruction," especially when historians are talking about the overwhelming effects of war or ecological disasters. When wholesale is a verb, it has a very different meaning — to sell things in bulk, usually to someone who is going to sell it again at a higher retail price. The earliest meaning of the word was "in large quantities," combining whole and sale into the phrase "by whole sale."

Definitions of wholesale
  1. noun
    the selling of goods to merchants; usually in large quantities for resale to consumers
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    Antonyms:
    retail
    the selling of goods to consumers; usually in small quantities and not for resale
    type of:
    marketing, merchandising, selling
    the exchange of goods for an agreed sum of money
  2. adjective
    ignoring distinctions
    wholesale destruction”
    synonyms: sweeping
    indiscriminate
    not marked by fine distinctions
  3. verb
    sell in large quantities
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    Antonyms:
    retail
    sell on the retail market
    retail
    be sold at the retail level
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    type of:
    sell
    exchange or deliver for money or its equivalent
  4. adverb
    at a wholesale price
    “I can sell it to you wholesale
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    Antonyms:
    retail
    at a retail price
  5. adverb
    on a large scale without careful discrimination
    “I buy food wholesale
    synonyms: in large quantities
Word Family