packaging

Packaging is the material used to enclose, protect, and even promote things that are for sale. It’s all about presentation. If you’re having trouble selling lemonade out of an old pickle jar, perhaps you should change the packaging.

Walk through a supermarket or a drug store and you'll see many different kinds of packaging, from hard plastic medicine bottles to cardboard cereal boxes and glass jars of spaghetti sauce. You can call the act or business of putting all these items into containers packaging too. There's also a figurative meaning of this noun, "presenting something in a flattering or beneficial way," as in: "The advisors' packaging of the candidate makes him seem much smarter."

Definitions of packaging
  1. noun
    material used to make packages
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    types:
    blister pack, bubble pack
    packaging in which a product is sealed between a cardboard backing and clear plastic cover
    type of:
    material
    things needed for doing or making something
  2. noun
    the business of packing
    “his business is packaging for transport”
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    types:
    meat packing, meat-packing business, meatpacking
    wholesale packaging of meat for future sale (including slaughtering and processing and distribution to retailers)
    unitisation, unitization
    the act of packaging cargo into unit loads
    type of:
    business, business enterprise, commercial enterprise
    the activity of providing goods and services involving financial and commercial and industrial aspects
  3. noun
    a message issued in behalf of some product or cause or idea or person or institution
    “the packaging of new ideas”
    synonyms: promotion, promotional material, publicity
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    types:
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    buildup
    highly favorable publicity and praise
    PR, public relations
    a promotion intended to create goodwill for a person or institution
    blurb, endorsement, indorsement
    a promotional statement (as found on the dust jackets of books)
    ballyhoo, hoopla, hype, plug
    blatant or sensational promotion
    pitch, sales pitch, sales talk
    promotion by means of an argument and demonstration
    ad, advert, advertisement, advertising, advertizement, advertizing
    a public promotion of some product or service
    sales promotion
    promotion that supplements or coordinates advertising
    direct mail
    advertising sent directly to prospective customers via the mail
    preview, prevue, trailer
    an advertisement consisting of short scenes from a motion picture that will appear in the near future
    advertorial
    an advertisement that is written and presented in the style of an editorial or journalistic report
    mailer
    an advertisement that is sent by mail
    newspaper ad, newspaper advertisement
    a printed advertisement that is published in a newspaper
    commercial, commercial message
    a commercially sponsored ad on radio or television
    bill, broadsheet, broadside, circular, flier, flyer, handbill, throwaway
    an advertisement (usually printed on a page or in a leaflet) intended for wide distribution
    teaser
    an advertisement that offers something free in order to arouse customers' interest
    top billing
    the advertisement of a star's name at the top of a theatrical poster
    type of:
    content, message, subject matter, substance
    what a communication that is about something is about
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