Packaging is the material used to enclose, protect, and even promote things that are for sale. It’s all about presentation. If you’re having trouble selling lemonade out of an old pickle jar, perhaps you should change the packaging.

Walk through a supermarket or a drug store and you'll see many different kinds of packaging, from hard plastic medicine bottles to cardboard cereal boxes and glass jars of spaghetti sauce. You can call the act or business of putting all these items into containers packaging too. There's also a figurative meaning of this noun, "presenting something in a flattering or beneficial way," as in: "The advisors' packaging of the candidate makes him seem much smarter."

Primary Meanings of packaging

material used to make packages
a message issued in behalf of some product or cause or idea or person or institution
Full Definitions of packaging

n material used to make packages

blister pack, bubble pack
packaging in which a product is sealed between a cardboard backing and clear plastic cover
Type of:
things needed for doing or making something

n the business of packing

“his business is packaging for transport”
meat packing, meat-packing business, meatpacking
wholesale packaging of meat for future sale (including slaughtering and processing and distribution to retailers)
unitisation, unitization
the act of packaging cargo into unit loads
Type of:
business, business enterprise, commercial enterprise
the activity of providing goods and services involving financial and commercial and industrial aspects

n a message issued in behalf of some product or cause or idea or person or institution

“the packaging of new ideas”
promotion, promotional material, publicity
show 16 types...
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highly favorable publicity and praise
PR, public relations
a promotion intended to create goodwill for a person or institution
blurb, endorsement, indorsement
a promotional statement (as found on the dust jackets of books)
ballyhoo, hoopla, hype, plug
blatant or sensational promotion
pitch, sales pitch, sales talk
promotion by means of an argument and demonstration
ad, advert, advertisement, advertising, advertizement, advertizing
a public promotion of some product or service
sales promotion
promotion that supplements or coordinates advertising
direct mail
advertising sent directly to prospective customers via the mail
preview, prevue, trailer
an advertisement consisting of short scenes from a motion picture that will appear in the near future
an advertisement that is written and presented in the style of an editorial or journalistic report
an advertisement that is sent by mail
newspaper ad, newspaper advertisement
a printed advertisement that is published in a newspaper
commercial, commercial message
a commercially sponsored ad on radio or television
bill, broadsheet, broadside, circular, flier, flyer, handbill, throwaway
an advertisement (usually printed on a page or in a leaflet) intended for wide distribution
an advertisement that offers something free in order to arouse customers' interest
top billing
the advertisement of a star's name at the top of a theatrical poster
Type of:
content, message, subject matter, substance
what a communication that is about something is about

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