Advertising is the act of drawing the public’s attention to something, usually to sell it. Whatever is written on the sandwich board you're wearing is what you're advertising.

Advertising is getting the word out — whether it’s on a billboard, in a magazine ad, on a commercial, on the side of a blimp, or by singing it from the highest mountaintop. If you want to let people know about a product, service, or candidate, you run an advertising campaign. The word advertising may also be used for the advertisements themselves or the business of creating advertisements.

Definitions of advertising
  1. noun
    the business of drawing public attention to goods and services
    synonyms: publicizing
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    hard sell
    forceful and insistent advertising
    soft sell
    suggestive or persuasive advertising
    circularisation, circularization
    circulating printed notices as a means of advertising
    type of:
    business, business enterprise, commercial enterprise
    the activity of providing goods and services involving financial and commercial and industrial aspects
  2. noun
    a public promotion of some product or service
    synonyms: ad, advert, advertisement, advertizement, advertizing
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    direct mail
    advertising sent directly to prospective customers via the mail
    preview, prevue, trailer
    an advertisement consisting of short scenes from a motion picture that will appear in the near future
    an advertisement that is written and presented in the style of an editorial or journalistic report
    an advertisement that is sent by mail
    newspaper ad, newspaper advertisement
    a printed advertisement that is published in a newspaper
    commercial, commercial message
    a commercially sponsored ad on radio or television
    bill, broadsheet, broadside, circular, flier, flyer, handbill, throwaway
    an advertisement (usually printed on a page or in a leaflet) intended for wide distribution
    an advertisement that offers something free in order to arouse customers' interest
    top billing
    the advertisement of a star's name at the top of a theatrical poster
    classified, classified ad, classified advertisement
    a short ad in a newspaper or magazine (usually in small print) and appearing along with other ads of the same type
    infomercial, informercial
    a television commercial presented in the form of a short documentary
    an advertising circular that is enclosed with other material and (usually) sent by mail
    type of:
    packaging, promotion, promotional material, publicity
    a message issued in behalf of some product or cause or idea or person or institution
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