A promotion is a raise in pay or stature, or it's a way to raise the profile or attention of something. If you create an advertising promotion that increases sales of spray jeans in a can, for example, you might get a promotion to company vice-president.

Words that start with pro- usually hint at something positive or forward moving, and a promotion is a moving up or a motion forward. A product promotion pushes the item out in front so it gets more exposure, and a work or school promotion raises your salary or moves you up a grade. If you’re in the military a promotion means a higher rank, with more people under your command, and the same happens if you earn a promotion in a club or organization like the scouts.

Definitions of promotion

n the act of raising in rank or position

act of lowering in rank or position
the act of raising someone to the nobility
the act of preferring
investiture, investment
the ceremonial act of clothing someone in the insignia of an office; the formal promotion of a person to an office or rank
Type of:
the action of changing something

n the advancement of some enterprise

forwarding, furtherance
Type of:
advancement, progress
gradual improvement or growth or development

n encouragement of the progress or growth or acceptance of something

advancement, furtherance
Type of:
the expression of approval and support

n a message issued in behalf of some product or cause or idea or person or institution

packaging, promotional material, publicity
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highly favorable publicity and praise
PR, public relations
a promotion intended to create goodwill for a person or institution
blurb, endorsement, indorsement
a promotional statement (as found on the dust jackets of books)
ballyhoo, hoopla, hype, plug
blatant or sensational promotion
pitch, sales pitch, sales talk
promotion by means of an argument and demonstration
ad, advert, advertisement, advertising, advertizement, advertizing
a public promotion of some product or service
sales promotion
promotion that supplements or coordinates advertising
direct mail
advertising sent directly to prospective customers via the mail
preview, prevue, trailer
an advertisement consisting of short scenes from a motion picture that will appear in the near future
an advertisement that is written and presented in the style of an editorial or journalistic report
an advertisement that is sent by mail
newspaper ad, newspaper advertisement
a printed advertisement that is published in a newspaper
commercial, commercial message
a commercially sponsored ad on radio or television
bill, broadsheet, broadside, circular, flier, flyer, handbill, throwaway
an advertisement (usually printed on a page or in a leaflet) intended for wide distribution
an advertisement that offers something free in order to arouse customers' interest
top billing
the advertisement of a star's name at the top of a theatrical poster
Type of:
content, message, subject matter, substance
what a communication that is about something is about

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