promotion

A promotion is a raise in pay or stature, or it's a way to raise the profile or attention of something. If you create an advertising promotion that increases sales of spray jeans in a can, for example, you might get a promotion to company vice-president.

Words that start with pro- usually hint at something positive or forward moving, and a promotion is a moving up or a motion forward. A product promotion pushes the item out in front so it gets more exposure, and a work or school promotion raises your salary or moves you up a grade. If you’re in the military a promotion means a higher rank, with more people under your command, and the same happens if you earn a promotion in a club or organization like the scouts.

Definitions of promotion
  1. noun
    the act of raising in rank or position
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    Antonyms:
    demotion
    act of lowering in rank or position
    types:
    ennoblement
    the act of raising someone to the nobility
    preferment
    the act of preferring
    investiture, investment
    the ceremonial act of clothing someone in the insignia of an office; the formal promotion of a person to an office or rank
    type of:
    change
    the action of changing something
  2. noun
    the advancement of some enterprise
    synonyms: forwarding, furtherance
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    type of:
    advancement, progress
    gradual improvement or growth or development
  3. noun
    encouragement of the progress or growth or acceptance of something
    synonyms: advancement, furtherance
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    type of:
    encouragement
    the expression of approval and support
  4. noun
    a message issued in behalf of some product or cause or idea or person or institution
    synonyms: packaging, promotional material, publicity
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    types:
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    buildup
    highly favorable publicity and praise
    PR, public relations
    a promotion intended to create goodwill for a person or institution
    blurb, endorsement, indorsement
    a promotional statement (as found on the dust jackets of books)
    ballyhoo, hoopla, hype, plug
    blatant or sensational promotion
    pitch, sales pitch, sales talk
    promotion by means of an argument and demonstration
    ad, advert, advertisement, advertising, advertizement, advertizing
    a public promotion of some product or service
    sales promotion
    promotion that supplements or coordinates advertising
    direct mail
    advertising sent directly to prospective customers via the mail
    preview, prevue, trailer
    an advertisement consisting of short scenes from a motion picture that will appear in the near future
    advertorial
    an advertisement that is written and presented in the style of an editorial or journalistic report
    mailer
    an advertisement that is sent by mail
    newspaper ad, newspaper advertisement
    a printed advertisement that is published in a newspaper
    commercial, commercial message
    a commercially sponsored ad on radio or television
    bill, broadsheet, broadside, circular, flier, flyer, handbill, throwaway
    an advertisement (usually printed on a page or in a leaflet) intended for wide distribution
    teaser
    an advertisement that offers something free in order to arouse customers' interest
    top billing
    the advertisement of a star's name at the top of a theatrical poster
    type of:
    content, message, subject matter, substance
    what a communication that is about something is about
Word Family