publicity

Publicity is a public message whose purpose is to let people know about something, like a concert or a new product.

If you go around town putting up posters that advertise a community production of "Annie," you are helping with the play's publicity. In the business world, it's common to hear the terms "publicity campaign" and "publicity stunt." Originally, the word publicity was used to mean "condition of being public," and it wasn't until 1826 that it took on a marketing or advertising meaning.

Definitions of publicity
  1. noun
    a message issued in behalf of some product or cause or idea or person or institution
    synonyms: packaging, promotion, promotional material
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    types:
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    buildup
    highly favorable publicity and praise
    PR, public relations
    a promotion intended to create goodwill for a person or institution
    blurb, endorsement, indorsement
    a promotional statement (as found on the dust jackets of books)
    ballyhoo, hoopla, hype, plug
    blatant or sensational promotion
    pitch, sales pitch, sales talk
    promotion by means of an argument and demonstration
    ad, advert, advertisement, advertising, advertizement, advertizing
    a public promotion of some product or service
    sales promotion
    promotion that supplements or coordinates advertising
    direct mail
    advertising sent directly to prospective customers via the mail
    preview, prevue, trailer
    an advertisement consisting of short scenes from a motion picture that will appear in the near future
    advertorial
    an advertisement that is written and presented in the style of an editorial or journalistic report
    mailer
    an advertisement that is sent by mail
    newspaper ad, newspaper advertisement
    a printed advertisement that is published in a newspaper
    commercial, commercial message
    a commercially sponsored ad on radio or television
    bill, broadsheet, broadside, circular, flier, flyer, handbill, throwaway
    an advertisement (usually printed on a page or in a leaflet) intended for wide distribution
    teaser
    an advertisement that offers something free in order to arouse customers' interest
    top billing
    the advertisement of a star's name at the top of a theatrical poster
    type of:
    content, message, subject matter, substance
    what a communication that is about something is about
  2. noun
    the quality of being open to public view
    “the publicity of the court room”
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    type of:
    quality
    an essential and distinguishing attribute of something or someone
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