publicity

Publicity is a public message whose purpose is to let people know about something, like a concert or a new product.

If you go around town putting up posters that advertise a community production of "Annie," you are helping with the play's publicity. In the business world, it's common to hear the terms "publicity campaign" and "publicity stunt." Originally, the word publicity was used to mean "condition of being public," and it wasn't until 1826 that it took on a marketing or advertising meaning.

Definitions of publicity
1

n a message issued in behalf of some product or cause or idea or person or institution

Synonyms:
packaging, promotion, promotional material
Types:
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buildup
highly favorable publicity and praise
PR, public relations
a promotion intended to create goodwill for a person or institution
blurb, endorsement, indorsement
a promotional statement (as found on the dust jackets of books)
ballyhoo, hoopla, hype, plug
blatant or sensational promotion
pitch, sales pitch, sales talk
promotion by means of an argument and demonstration
ad, advert, advertisement, advertising, advertizement, advertizing
a public promotion of some product or service
sales promotion
promotion that supplements or coordinates advertising
direct mail
advertising sent directly to prospective customers via the mail
preview, prevue, trailer
an advertisement consisting of short scenes from a motion picture that will appear in the near future
advertorial
an advertisement that is written and presented in the style of an editorial or journalistic report
mailer
an advertisement that is sent by mail
newspaper ad, newspaper advertisement
a printed advertisement that is published in a newspaper
commercial, commercial message
a commercially sponsored ad on radio or television
bill, broadsheet, broadside, circular, flier, flyer, handbill, throwaway
an advertisement (usually printed on a page or in a leaflet) intended for wide distribution
teaser
an advertisement that offers something free in order to arouse customers' interest
top billing
the advertisement of a star's name at the top of a theatrical poster
Type of:
content, message, subject matter, substance
what a communication that is about something is about

n the quality of being open to public view

“the publicity of the court room”
Type of:
quality
an essential and distinguishing attribute of something or someone

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