advert

This one's easy. An advert is an advertisement: just shorten advertisement, and you get advert. As a verb, to advert to something means to refer to it.

The noun advert (AD-vert) shows up mostly in England, where people use it interchangeably with advertisement, as in "Did you see that advert in the paper? If you buy two pairs of socks, you get a third pair free!" The verb advert (ad-VERT), on the other hand, means to "make reference to," like the way your mom might advert to your messy room and unfinished chores when you complain that you're bored.

Definitions of advert
  1. noun
    a public promotion of some product or service
    synonyms: ad, advertisement, advertising, advertizement, advertizing
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    types:
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    direct mail
    advertising sent directly to prospective customers via the mail
    preview, prevue, trailer
    an advertisement consisting of short scenes from a motion picture that will appear in the near future
    advertorial
    an advertisement that is written and presented in the style of an editorial or journalistic report
    mailer
    an advertisement that is sent by mail
    newspaper ad, newspaper advertisement
    a printed advertisement that is published in a newspaper
    commercial, commercial message
    a commercially sponsored ad on radio or television
    bill, broadsheet, broadside, circular, flier, flyer, handbill, throwaway
    an advertisement (usually printed on a page or in a leaflet) intended for wide distribution
    teaser
    an advertisement that offers something free in order to arouse customers' interest
    top billing
    the advertisement of a star's name at the top of a theatrical poster
    classified, classified ad, classified advertisement
    a short ad in a newspaper or magazine (usually in small print) and appearing along with other ads of the same type
    infomercial, informercial
    a television commercial presented in the form of a short documentary
    stuffer
    an advertising circular that is enclosed with other material and (usually) sent by mail
    type of:
    packaging, promotion, promotional material, publicity
    a message issued in behalf of some product or cause or idea or person or institution
  2. verb
    give heed (to)
    synonyms: attend, give ear, hang, pay heed
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    types:
    fixate
    pay attention to exclusively and obsessively
    type of:
    listen
    hear with intention
  3. verb
    make reference to
    synonyms: bring up, cite, mention, name, refer
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    types:
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    commend, remember
    mention as by way of greeting or to indicate friendship
    speak of the devil
    mention someone's name who just then appears
    remember
    mention favorably, as in prayer
    cite, quote
    refer to for illustration or proof
    touch on
    refer to or discuss briefly
    appeal, invoke
    cite as an authority; resort to
    namedrop
    refer to people that one assumes one's interlocutors admire in order to try to impress them
    bring up, raise
    put forward for consideration or discussion
    drag up, dredge up
    mention something unpleasant from the past
    cross-refer
    refer from one entry to another, as in catalogues, books, and lists
    type of:
    have in mind, mean, think of
    intend to refer to
  4. verb
    make a more or less disguised reference to
    synonyms: allude, touch
    bear on, come to, concern, have-to doe with, pertain, refer, relate, touch, touch on
    be relevant to
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    type of:
    hint, suggest
    drop a hint; intimate by a hint
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