retailer

A retailer is a merchant or business owner who sells things to the public. Smaller retailers often struggle to compete with big chains and their low prices.

When you want to buy a book, you can head to your neighborhood retailer or find an online retailer to make your purchase. These shops sell retail goods — in other words, items that are generally bought in small amounts and used by the people who buy them, rather than resold. Retailer, with an original meaning of "seller of small quantities," comes from the Old French taillier, "to trim or cut."

Definitions of retailer
  1. noun
    a merchant who sells goods at retail
    synonyms: retail merchant
    see moresee less
    types:
    chandler
    a retail dealer in provisions and supplies
    licensee
    someone to whom a license is granted
    ship's chandler
    a dealer in sails and ropes and other supplies for sailing ships
    type of:
    distributer, distributor
    someone who markets merchandise
    merchandiser, merchant
    a businessperson engaged in retail trade
Word Family
EDITOR’S CHOICE

Test prep from the experts

Boost your test score with programs developed by Vocabulary.com’s experts.

  • Proven methods: Learn faster, remember longer with our scientific approach.
  • Personalized plan: We customize your experience to maximize your learning.
  • Strategic studying: Focus on the words that are most crucial for success.

SAT/PSAT

$29.95
  • Number of words: 500+
  • Duration: 8 weeks or less
  • Time: 1 hour / week

TOEFL

$29.95
  • Number of words: 500+
  • Duration: 10 weeks or less
  • Time: 1 hour / week