"Facts About Marketing to Children"

Did you know that 57 percent of children age 9-14 would rather do something fun with their parents than go shopping? Find out more "Facts About Marketing to Children" in the informational text from The Center for a New American Dream.

Here are all the word lists to support the reading of Grade 7 Unit 2's texts from SpringBoard's Common Core ELA series: So Much to Buy, Facts About Marketing to Children, Responsible Marketing, Marketing to kids, America the Not-So-Beautiful, the insanity of selling junk food, Ain't I a Woman?, Remarks to the U.N., Failure to Ban, It's Perverse, But It's Also Pretend, Screen Time?
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Full list of words from this list:

words only definitions & notes
  1. advertising
    the business of drawing attention to goods and services
    Advertising directed at children is estimated at over $15 billion annually
  2. staggering
    so surprisingly impressive as to stun or overwhelm
    Over the past two decades, the degree to which marketers have scaled up efforts to reach children is staggering.
  3. infiltrate
    pass into or through by filtering or permeating
    Today, they pour roughly 150 times that amount into a variety of mediums that seek to infiltrate every corner of children's worlds.
  4. deploy
    use or distribute systematically or strategically
    80 percent of all global brands now deploy a "tween strategy."
  5. expose
    make accessible to some action or influence
    The average American child today is exposed to an estimated 40,000 television commercials a year--over 100 a day.
  6. restriction
    an act of limiting
    A task force of the American Psychological Association (APA) has recommended restrictions on advertising that targets children under the age of eight
  7. prone
    having a tendency
    children under this age are unable to critically comprehend televised advertising messages and are prone to accept advertiser messages as truthful, accurate and unbiased.
  8. survey
    ask people questions in order to gather data
    Nearly a third of those surveyed (32%) admitted to feeling pressure to buy certain products such as clothes and CDs because their friends have them.
  9. dividend
    earnings of a corporation distributed to its shareholders
    The nagging strategy is paying dividends for kids and marketers alike
  10. immersion
    complete attention; intense mental effort
    Author and Boston College sociology professor Juliet Schor finds links between immersion in consumer culture and depression, anxiety, low self-esteem, and conflicts with parents.
Created on Wed Aug 27 12:17:16 EDT 2014 (updated Fri Aug 29 16:31:11 EDT 2014)

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