Principles of Business, Unit 3: Chapter 10

This list focuses on marketing (Unit 3, Chapter 10).

Here are links to all the chapters of Unit 3, Business Operations and Technology: Chapter 10, Chapter 11, Chapter 12, Chapter 13, Chapter 14

Here are links to all the units of the business textbook published by South-Western Cengage Learning: Unit 1, Unit 2, Unit 3, Unit 4
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Full list of words from this list:

words only definitions & notes
  1. marketing
    the commercial processes in promoting and selling something
  2. strategy
    an elaborate and systematic plan of action
  3. target
    the goal intended to be attained
  4. orientation
    the act of determining one's position
  5. consumer
    a person who uses goods or services
  6. process
    a particular course of action intended to achieve a result
  7. motive
    the reason that arouses action toward a desired goal
  8. research
    systematic investigation to establish facts
  9. product
    an artifact that has been created by someone or some process
  10. service
    work done by one person or group that benefits another
  11. intangible
    incapable of being perceived by the senses, especially touch
  12. inseparable
    not capable of being split
  13. perishable
    subject to destruction or death or decay
  14. heterogeneous
    consisting of elements not of the same kind or nature
  15. channel
    a way of selling a company's product
  16. distribution
    the commercial activity of transporting and selling goods
  17. promotion
    a message issued on behalf of some product or cause
  18. effective
    producing or capable of producing an intended result
  19. communication
    the activity of conveying information
  20. individualized
    made for or adjusted to a particular person
  21. appropriate
    suitable for a particular person, place, or situation
  22. advertising
    the business of drawing attention to goods and services
  23. merchandise
    engage in the trade of
  24. wholesaler
    someone who buys goods and resells them to merchants
  25. merchant
    a businessperson engaged in retail trade
  26. database
    an organized body of related information
  27. prospective
    of or concerned with or related to the future
  28. emotional
    of or pertaining to feelings
  29. rational
    consistent with or based on or using reason
  30. appeal
    be attractive to
Created on October 20, 2016 (updated October 27, 2016)

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