A target is something to shoot at, either real or figurative. If you're an archer, you're aiming for the bull's-eye on the target. If you're selling cars for a living, then you likely have a sales target you need to hit.

You can hit a target, which is usually a good thing, or, less happily, you can be a target, such as a target of ridicule when you wear that goofy Swiss cheese hat and you aren't even from Wisconsin. As a marketing ploy, you could target Green Bay Packer season ticket holders when you decide to unload that hat. You might find a buyer among them, someone who wouldn't worry about being a target for those who object to silly hats.

Definitions of target
  1. noun
    a reference point to shoot at
    synonyms: mark
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    a target used in archery
    a funnel-shaped device towed as a target by an airplane
    type of:
    point of reference, reference, reference point
    an indicator that orients you generally
  2. noun
    the location of the target that is to be hit
    synonyms: target area
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    ground zero
    the target of a projectile (as a bomb or missile)
    type of:
    place, spot, topographic point
    a point located with respect to surface features of some region
  3. noun
    sports equipment consisting of an object set up for a marksman or archer to aim at
    synonyms: butt
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    clay pigeon
    target used in skeet or trapshooting
    type of:
    sports equipment
    equipment needed to participate in a particular sport
  4. noun
    the goal intended to be attained (and which is believed to be attainable)
    synonyms: aim, object, objective
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    the object of any prolonged endeavor
    an immediate objective
    the object of an activity
    a special objective
    something you have to do
    type of:
    end, goal
    the state of affairs that a plan is intended to achieve and that (when achieved) terminates behavior intended to achieve it
  5. noun
    a person who is the aim of an attack (especially a victim of ridicule or exploitation) by some hostile person or influence
    “the target of a manhunt”
    synonyms: fair game, prey, quarry
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    type of:
    an unfortunate person who suffers from some adverse circumstance
  6. verb
    intend (something) to move towards a certain goal
    synonyms: aim, direct, place, point
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    direct a question at someone
    home in, range in, zero in
    direct onto a point or target, especially by automatic navigational aids
    type of:
    aim, direct, take, take aim, train
    point or cause to go (blows, weapons, or objects such as photographic equipment) towards
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