types:

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buildup

highly favorable publicity and praise

PR, public relations

a promotion intended to create goodwill for a person or institution

blurb, endorsement, indorsement

a promotional statement (as found on the dust jackets of books)

ballyhoo, hoopla, hype, plug

blatant or sensational promotion

pitch, sales pitch, sales talk

promotion by means of an argument and demonstration

ad, advert, advertisement, advertising, advertizement, advertizing

a public promotion of some product or service

sales promotion

promotion that supplements or coordinates advertising

direct mail

advertising sent directly to prospective customers via the mail

preview, prevue, trailer

an advertisement consisting of short scenes from a motion picture that will appear in the near future

advertorial

an advertisement that is written and presented in the style of an editorial or journalistic report

mailer

an advertisement that is sent by mail

newspaper ad, newspaper advertisement

a printed advertisement that is published in a newspaper

commercial, commercial message

a commercially sponsored ad on radio or television

bill, broadsheet, broadside, circular, flier, flyer, handbill, throwaway

an advertisement (usually printed on a page or in a leaflet) intended for wide distribution

teaser

an advertisement that offers something free in order to arouse customers' interest

top billing

the advertisement of a star's name at the top of a theatrical poster

type of:

content, message, subject matter, substance

what a communication that is about something is about