Ann-sofie

The Face published a series, “For Your Pleasure,” in which the duo digitally superimposed their own candy-colored, retro-futuristic photographs of models onto backgrounds purchased from an image bank.

It may seem an ambitious dream, but Inez (she pronounces her name ee-NEZ) and Vinoodh have a juggernaut of influential people rooting for them.

And while Inez and Vinoodh may not always have an identifiable look, in the way that photographers like David LaChapelle or Terry Richardson have a certain visual signature, they do inspire a loyalty that is rare in the insular, cutthroat world of fashion.

“They’re super talented, and they’re super professional, and that goes a long way,” said Cecilia Dean, the editor of Visionaire, the conceptual fashion and art publication.

In the 1980s, they were students at the Amsterdam Fashion Academy and collaborated for the first time in 1986, when Mr. Matadin, by then an aspiring designer, needed a photographer for a look book.

The look was all flannel and thermals.

“And then they’ve got this whole nurturing private family part of their lives, and I think that keeps them grounded.”

Pop into a magazine store, and their photos not only promote Balmain, Viktor & Rolf and Diesel, but also appear on the cover of Vogue Paris, V magazine, Flair and other fashion bibles.

And while Inez and Vinoodh may not always have an identifiable look, in the way that photographers like David LaChapelle or Terry Richardson have a certain visual signature, they do inspire a loyalty that is rare in the insular, cutthroat world of fashion.

The two inspire gushy praise not just for their work but for their hosting skills, their decorating taste, their generous Christmas gifts and their charm.

Pop into a magazine store, and their photos not only promote Balmain, Viktor & Rolf and Diesel, but also appear on the cover of Vogue Paris, V magazine, Flair and other fashion bibles.

The music video they directed for Lady Gaga’s “Applause” has garnered more than 125 million plays on YouTube.

Despite their ubiquitous work, Ms. van Lamsweerde and Mr. Matadin are not exactly household names.

The two inspire gushy praise not just for their work but for their hosting skills, their decorating taste, their generous Christmas gifts and their charm.

Ms. van Lamsweerde, 50, resembles a gangly sweetheart in an animated Tim Burton fable, with wide, spiky-lashed eyes.

In another, a gigantic model in an evening gown crawls on hands and knees, Attack of the 50-Foot-Woman-style, across a sunset panorama of the Golden Gate Bridge.

In the 1980s, they were students at the Amsterdam Fashion Academy and collaborated for the first time in 1986, when Mr. Matadin, by then an aspiring designer, needed a photographer for a look book.

Sitting in their wood-paneled, 1970s-inspired loft in NoLIta (filled with light, art and furniture they designed themselves), the pair come across as adorable.

Professionally known as Inez and Vinoodh, they have been darlings of the fashion world for much of their 27-year career, and are now crossing over into the cultural mainstream.

So does its sister magazine, the quarterly V, whose fall issue featured four different covers of Lady Gaga photographed by Inez and Vinoodh.

The Face published a series, “For Your Pleasure,” in which the duo digitally superimposed their own candy-colored, retro-futuristic photographs of models onto backgrounds purchased from an image bank.

And while Inez and Vinoodh may not always have an identifiable look, in the way that photographers like David LaChapelle or Terry Richardson have a certain visual signature, they do inspire a loyalty that is rare in the insular, cutthroat world of fashion.

Ms. van Lamsweerde, 50, resembles a gangly sweetheart in an animated Tim Burton fable, with wide, spiky-lashed eyes.

“They are the loveliest people,” said Nicola Formichetti, the artistic director for Diesel, who hired them for the label’s fall campaign.

But the Dutch couple, who are also married, are hoping to change that.

“They’re super talented, and they’re super professional, and that goes a long way,” said Cecilia Dean, the editor of Visionaire, the conceptual fashion and art publication.

It’s hard to walk through the streets of SoHo these days without seeing an image created by Inez van Lamsweerde and Vinoodh Matadin.

With their careers blossoming, the couple moved to New York in 1996 and married in 1999.

The Face published a series, “For Your Pleasure,” in which the duo digitally superimposed their own candy-colored, retro-futuristic photographs of models onto backgrounds purchased from an image bank.

A fall ad campaign they shot for Gap, featuring millennials like Adam Driver and Dree Hemingway, was plastered on bus stops, in subway stations and on billboards.

Professionally known as Inez and Vinoodh, they have been darlings of the fashion world for much of their 27-year career, and are now crossing over into the cultural mainstream.

Ms. van Lamsweerde, 50, resembles a gangly sweetheart in an animated Tim Burton fable, with wide, spiky-lashed eyes.

In contrast, Ms. Dean said: “This was gorgeous and sexy.

The photos came out during a particularly grim moment in fashion: the era of heroin-chic and grunge.

The Collection: A Fashion App for the iPad The Collection A one-stop destination for Times fashion coverage and the latest from the runways.

Their big break came in 1994, when Lee Swillingham, the creative director of the British style magazine The Face, came across their work.

Sitting in their wood-paneled, 1970s-inspired loft in NoLIta (filled with light, art and furniture they designed themselves), the pair come across as adorable.

Ms. van Lamsweerde, 50, resembles a gangly sweetheart in an animated Tim Burton fable, with wide, spiky-lashed eyes.

Pop into a magazine store, and their photos not only promote Balmain, Viktor & Rolf and Diesel, but also appear on the cover of Vogue Paris, V magazine, Flair and other fashion bibles.

In another, a gigantic model in an evening gown crawls on hands and knees, Attack of the 50-Foot-Woman-style, across a sunset panorama of the Golden Gate Bridge.

A fall ad campaign they shot for Gap, featuring millennials like Adam Driver and Dree Hemingway, was plastered on bus stops, in subway stations and on billboards.

They also became photographic partners, conceiving and styling shoots as a team.

“They’re quite possibly the two coolest human beings on the planet,” said Natalie Massenet, the founder of the luxury website Net-A-Porter.

The music video they directed for Lady Gaga’s “Applause” has garnered more than 125 million plays on YouTube.

Sitting in their wood-paneled, 1970s-inspired loft in NoLIta (filled with light, art and furniture they designed themselves), the pair come across as adorable.

“They’re quite possibly the two coolest human beings on the planet,” said Natalie Massenet, the founder of the luxury website Net-A-Porter.

And while Inez and Vinoodh may not always have an identifiable look, in the way that photographers like David LaChapelle or Terry Richardson have a certain visual signature, they do inspire a loyalty that is rare in the insular, cutthroat world of fashion.

They also became photographic partners, conceiving and styling shoots as a team.

Download It From the App Store Follow Us on Twitter NYTimesFashion on Twitter Follow @NYTfashion for fashion, beauty and lifestyle news and headlines.

“They are the loveliest people,” said Nicola Formichetti, the artistic director for Diesel, who hired them for the label’s fall campaign.

“They are the loveliest people,” said Nicola Formichetti, the artistic director for Diesel, who hired them for the label’s fall campaign.

“They’re quite possibly the two coolest human beings on the planet,” said Natalie Massenet, the founder of the luxury website Net-A-Porter.

In the 1980s, they were students at the Amsterdam Fashion Academy and collaborated for the first time in 1986, when Mr. Matadin, by then an aspiring designer, needed a photographer for a look book.

The photos came out during a particularly grim moment in fashion: the era of heroin-chic and grunge.

Professionally known as Inez and Vinoodh, they have been darlings of the fashion world for much of their 27-year career, and are now crossing over into the cultural mainstream.

A fall ad campaign they shot for Gap, featuring millennials like Adam Driver and Dree Hemingway, was plastered on bus stops, in subway stations and on billboards.

A mutual friend suggested Ms. van Lamsweerde.

The two were making dramatic use of digital special effects at a time when the technology was new, expensive and rare.