patronage

If you give a store or business your support (financial or otherwise) as a customer or client, you are giving them your patronage. Great philanthropists are often known for their patronage, or financial support, of the arts.

In the days of classical art, composers like Bach or painters like Michelangelo were supported by patrons, whose patronage, or financial support paid the artists' ways. Patronage is still an important part of our world, but you have to be careful: If your senator is accused of political patronage, people are accusing that senator of exchanging jobs or other favors in return for political support. This is not a good thing.

Primary Meanings of patronage

1.
nv
the business given to a commercial establishment by its customers
be a regular customer or client of
2.
nv
the act of providing approval and support
support by being a patron of
3.
n
a communication that indicates lack of respect by patronizing the recipient
Full Definitions of patronage
1

n the business given to a commercial establishment by its customers

“even before noon there was a considerable patronage
Synonyms:
trade
Types:
custom
habitual patronage
Type of:
business
the volume of commercial activity

n customers collectively

Synonyms:
business, clientele
Type of:
people
(plural) any group of human beings (men or women or children) collectively

v be a regular customer or client of

Synonyms:
keep going, patronise, patronize, support
keep going, run on
continue uninterrupted
Type of:
foster, nurture
help develop, help grow
2

n the act of providing approval and support

Synonyms:
backing, backup, championship
Type of:
approval, approving, blessing
the formal act of approving

n (politics) granting favors or giving contracts or making appointments to office in return for political support

Types:
nomenklatura
the system of patronage in communist countries; controlled by committees in the Communist Party
Type of:
social control
control exerted (actively or passively) by group action

v support by being a patron of

Type of:
keep, maintain, sustain
supply with necessities and support
3

n a communication that indicates lack of respect by patronizing the recipient

Synonyms:
condescension, disdain
Type of:
depreciation, derogation, disparagement
a communication that belittles somebody or something

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