disdain

If you feel that something isn't worthy of your consideration, you may disdain it (or treat it with disdain).

In Old French, deignier meant "to treat something as worthy." To disdain something, then, is to treat it with contempt: "Management at [the company] displayed a certain disdain for safety and appeared to regard safety-conscious workers as wimps in the organization." As a verb, disdain carries an air of self-righteousness not associated with similar words like despise, abhor, detest, loathe and scorn. So if you disdain something, you might reject it with a haughty scoff, "Ha!"

Definitions of disdain
  1. noun
    lack of respect accompanied by a feeling of intense dislike
    synonyms: contempt, despite, scorn
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    type of:
    dislike
    a feeling of aversion or antipathy
  2. noun
    a communication that indicates lack of respect by patronizing the recipient
    synonyms: condescension, patronage
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    type of:
    depreciation, derogation, disparagement
    a communication that belittles somebody or something
  3. verb
    look down on with disdain
    synonyms: contemn, despise, scorn
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    types:
    look down on
    regard with contempt
    type of:
    detest, hate
    dislike intensely; feel antipathy or aversion towards
  4. verb
    reject with contempt
    synonyms: freeze off, pooh-pooh, reject, scorn, spurn, turn down
    decline, pass up, refuse, reject, turn down
    refuse to accept
    refuse, reject, turn away, turn down
    refuse entrance or membership
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    types:
    rebuff, repel, snub
    reject outright and bluntly
    type of:
    balk, decline, refuse
    show unwillingness towards
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