Apple from the iPod to the iPad-AWL 1

Ms. Christine (United Arab Emirates)
AWL Sublist 1 vocabulary from the case study
John Ashcroft
Apple from the iPod to the iPad
A Case Study in Corporate Strategy
Second Edition 2012

STUDENT COMMUNICATE LTD
40 words 11 learners

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Full list of words from this list:

words only definitions & notes
  1. analysis
    abstract separation of something into its various parts
    After careful analysis the company chose music and the iPod.
  2. analyst
    someone who is skilled at interpreting data
    By 2009 analysts and pundits were beginning to suggest, the next product for Apple should be a Games console but The Nintendo Wii, MS Xbox 360 and Sony PS3 dominated the market.
  3. approach
    move towards
    Apple and Steve Jobs had a very specific approach to design.
  4. area
    the extent of a two-dimensional surface within a boundary
    Apple considered several areas for expansion, games, video cameras, digital cameras and music.
  5. availability
    the quality of being at hand when needed
    International pricing and worldwide availability will be announced at a later date. iBookstore will be available in the US at launch.
  6. available
    obtainable or accessible and ready for use or service
    The iPhone had preceded the iPad because at the time of conception, the technology and materials to develop the iPad were not available.
  7. concept
    an abstract or general idea inferred from specific instances
    It was in that year the concept of the Mac as the digital hub for consumer products emerged – the iPod was launched.
  8. conception
    the creation of something in the mind
    The iPhone had preceded the iPad because at the time of conception, the technology and materials to develop the iPad were not available.
  9. create
    bring into existence
    Jobs wanted to create a hands on experience, with demo machines, tutorials and sample media projects.
  10. creation
    the act of starting something for the first time
    But this was a younger Jobs before the brutal reality, the ousting from his own creation had taken place.
  11. creative
    having the ability or power to invent or make something
    The company was heavily dependent on the business and creative professional market.
  12. data
    a collection of facts from which conclusions may be drawn
    This makes for a better experience surfing, watching Youtube videos, and downloading data onto the phone from the Internet.
  13. derived
    formed or developed from something else; not original
    The term derived from an episode in Star Trek in which aliens create a new world through sheer mental force.
  14. distribution
    the act of spreading or apportioning
    The Company’s strategy also includes expanding its distribution network to effectively reach more of its targeted customers and provide them with a high-quality sales and post-sales support experience.
  15. economy
    the system of production and distribution and consumption
    The US economy had slowed from 4% growth in 2000 to just over 1% in 2001.
  16. environment
    the totality of surrounding conditions
    Jobs didn’t invent the iPod but enabled the organisational environment and framework which made it possible.
  17. establish
    set up or found
    It is a good way of testing demand to establish the supply chain.
  18. established
    brought about or set up or accepted
    Apple never holds back on new product launches to protect sales of old established product lines.
  19. estimate
    judge tentatively
    Sonic Blue was the market leader in the MP3 player market with an estimated 45% market share.
  20. evident
    clearly revealed to the mind or the senses or judgment
    But it also reflects a devotion to the Apple digital hub strategy developed in 2001, initiated by the iPod but still evident in the launch of the iPhone in 2007 and the iPad in 2010.
  21. factor
    anything that contributes causally to a result
    Key success factors (KSFs) in the market were identified as design, size, capacity, battery life, software and download facility.
  22. financial
    involving fiscal matters
    By the end of the 2011 financial year, retail sales had increased to over $14 billion.
  23. identify
    recognize as being
    At the turn of the millennium, Apple identified four key market segments within the customer profile, Business, Creative professionals, Education, and “high-end” consumers.
  24. income
    the amount of money one makes over a period of time
    Operating income had turned from a profit of $522 million to a loss of $344 million.
  25. issue
    some situation or event that is thought about
    Jobs’s passion was applied to issues both large and minuscule.
  26. legal
    established by or founded upon law or official rules
    Updating the collections online was possible but the launch of Napster in 1999 and subsequent legal challenge confused consumers about the legality of it all.
  27. legality
    lawfulness by virtue of conformity to a statute
    Updating the collections online was possible but the launch of Napster in 1999 and subsequent legal challenge confused consumers about the legality of it all.
  28. major
    greater in scope or effect
    But what happens when your major competitors become your major suppliers as with Samsung, a major competitor to the iPhone and a major supplier to the iPad?
  29. methodology
    the techniques followed in a particular discipline
    The more the subject was researched, the clearer the methodology emerged.
  30. percent
    a proportion in relation to a whole
    The iTunes Music Store accounts for 87 percent of all legal digital music sales in the USA.
  31. period
    an amount of time
    Over the ten year period, the importance of digital devices notably mobile communication and media devices has emerged.
  32. process
    a particular course of action intended to achieve a result
    Jobs had never been a fan of the Microsoft product development process.
  33. research
    a seeking for knowledge
    The more the subject was researched, the clearer the methodology emerged.
  34. response
    the speech act of continuing a conversational exchange
    How well had Apple prepared for the Microsoft response?
  35. responsive
    reacting to a stimulus
    The highly precise, capacitive Multi-Touch display is amazingly accurate and responsive whether scrolling web pages or playing games.
  36. sector
    a particular aspect of life or activity
    Over 76% of sales were from the industrial and commercial sector.
  37. significant
    rich in implication
    The success of the iPod has had a significant knock on or halo effect with the Apple core business as more consumers have experience of the great Apple product line.
  38. source
    the place where something begins
    It appears that Apple picked PortalPlayer because its design expertise yielded the highest quality of sound, according to industry sources.
  39. specific
    stated explicitly or in detail
    Apple and Steve Jobs had a very specific approach to design.
  40. theory
    a belief that can guide behavior
    An analysis of the sales of the Walkman, the Diskman and the iPod clearly demonstrates product life cycle theory in action.
Created on Fri Nov 16 23:55:20 EST 2012 (updated Sat Nov 24 01:50:39 EST 2012)

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