sham

A sham is a fake. If you frequently order products advertised on late-night, hour-long television commercials, you’ve probably ended up with at least one item that was a sham. All-purpose, industrial strength stain remover, anyone?

Sham can be used to refer to people as well as to things. Remember that doctor from the late-night TV commercial advertising UltraMiracleCure vitamin pills? He’s probably a sham, or a quack. Some sources claim that the word sham originated in the 17th century and was derived from the English word shame, but who knows? Maybe that theory’s a sham too.

Definitions of sham
1

n something that is a counterfeit; not what it seems to be

Synonyms:
fake, postiche
Types:
fake book
a fake in the form of an imitation book; used to fill bookcases of people who wish to appear scholarly
Potemkin village
something that seems impressive but in fact lacks substance
Type of:
imitation
something copied or derived from an original

n a person who makes deceitful pretenses

Synonyms:
fake, faker, fraud, imposter, impostor, pretender, pseud, pseudo, role player, shammer
Types:
name dropper
someone who pretends that famous people are his/her friends
ringer
a contestant entered in a competition under false pretenses
Type of:
beguiler, cheat, cheater, deceiver, slicker, trickster
someone who leads you to believe something that is not true

adj adopted in order to deceive

sham modesty”
Synonyms:
assumed, false, fictitious, fictive, pretended, put on
counterfeit, imitative
not genuine; imitating something superior

v make believe with the intent to deceive

“He shammed a headache”
Synonyms:
affect, dissemble, feign, pretend
make, make believe, pretend
represent fictitiously, as in a play, or pretend to be or act like
Types:
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play possum
to pretend to be dead
take a dive
pretend to be knocked out, as of a boxer
bull, fake, talk through one's hat
speak insincerely or without regard for facts or truths
mouth
articulate silently; form words with the lips only
lip-sync, lip-synch
move the lips in synchronization (with recorded speech or song)
Type of:
belie, misrepresent
represent falsely

v make a pretence of

Synonyms:
assume, feign, simulate
Types:
play
pretend to be somebody in the framework of a game or playful activity
feint
deceive by a mock action
Type of:
act, dissemble, pretend
behave unnaturally or affectedly

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