web content manager

Dieter H. (United States of America)
18 words 1 learner

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Full list of words from this list:

words only definitions & notes
  1. usability
    the quality of being able to provide good service
    * Optimize user experience, usability, and site effectiveness based on key performance indicators/key site analytics

    Basic Qualifications:
    Education: Bachelor's degree, university degree or equivalent.
  2. metadata
    data about data
    The role is also responsible for using key performance indicators to improve the site's effectiveness and for evolving site information architecture, including metadata/tagging, to accommodate new content and optimize site functionality.
  3. optimize
    make optimal; get the most out of; use best
    The role is also responsible for using key performance indicators to improve the site's effectiveness and for evolving site information architecture, including metadata/tagging, to accommodate new content and optimize site functionality.
  4. optimization
    the act of rendering optimal
    Preferred Skills & Experience


    * Experience with and knowledge of digital/Internet channel: website management and strategy, digital marketing strategy, online conversion, information architecture, usability, editorial/content strategy, user experience, search engine optimization (SEO)

    * Experience and familiarity with Web analytics/Internet marketing metrics and optimization: conversion rate, clickthrough rate, internal and external benchmarking, ROI analysis, Web analytics...
  5. outsource
    obtain goods or services from an external supplier
    As our internal workforce, they continually build shareholder value by: efficiently managing and supporting all activities across our business, protecting the assets and reputation of Accenture, ensuring that we have the people and technology needed to execute our business strategy, developing and increasing awareness of our brand, and providing a range of skills to support our client teams, outsourcing units and other businesses.
  6. guideline
    a rule that provides direction for appropriate behavior
    Key Responsibilities


    * Support editorial/content strategy for accenture.com, including, but not limited to: working on featured and most popular content, ensuring content fulfills editorial guidelines, keeping an editorial calendar for various pages on the site, and monitoring related Web analytics to optimize content strategy.
  7. marketing
    the commercial processes in promoting and selling something
    They work in a wide range of functional areas including: human resources, marketing and communications, finance, legal, IT, facilities and services, research, business operations and sales development, and must continually evolve to meet the ever-changing demands of the marketplace to achieve higher performance both for ourselves and our clients.
  8. high-performance
    modified to give superior performance
    Our Enterprise workforce is the engine that powers Accenture, enabling us to provide the capabilities and expertise that clients demand to help them become high-performance businesses.
  9. functionality
    the capacity to be useful or serve a particular purpose well
    The role is also responsible for using key performance indicators to improve the site's effectiveness and for evolving site information architecture, including metadata/tagging, to accommodate new content and optimize site functionality.
  10. market research
    research that gathers and analyzes information about the moving of good or services from producer to consumer
    Marketing & Communications is responsible for global brand management & advertising, global events, internal communications, market research, media relations, corporate communications, Internet marketing, recruitment marketing, geographic and industry-focused marketing.
  11. indicator
    a device for showing the operating condition of some system
    The role is also responsible for using key performance indicators to improve the site's effectiveness and for evolving site information architecture, including metadata/tagging, to accommodate new content and optimize site functionality.
  12. evolve
    undergo development
    They work in a wide range of functional areas including: human resources, marketing and communications, finance, legal, IT, facilities and services, research, business operations and sales development, and must continually evolve to meet the ever-changing demands of the marketplace to achieve higher performance both for ourselves and our clients.
  13. specialize
    become more focused on an area of activity or field of study
    * Strong project management skills and experience

    * Familiarity with overall digital best practices, e.g. in the areas of usability, Web writing/content, information architecture, design, analytics

    * Experience in working with agencies (e.g. advertising, interactive and specialized such as search and e-mail marketing)

    * Experience with business-to-business marketing and large organizations a plus

    * Comfortable working with colleagues in various geographic locations...
  14. specialization
    making something suitable for a particular purpose
    Work Experience: 5+ years experience in marketing, with 3+ years of that comprised of online marketing/writing specialization, including editorial/content strategy experience.
  15. ever-changing
    marked by continuous change or effective action
    They work in a wide range of functional areas including: human resources, marketing and communications, finance, legal, IT, facilities and services, research, business operations and sales development, and must continually evolve to meet the ever-changing demands of the marketplace to achieve higher performance both for ourselves and our clients.
  16. search engine
    a computer program that retrieves documents or files or data from a database or from a computer network (especially from the internet)
    Preferred Skills & Experience


    * Experience with and knowledge of digital/Internet channel: website management and strategy, digital marketing strategy, online conversion, information architecture, usability, editorial/content strategy, user experience, search engine optimization (SEO)

    * Experience and familiarity with Web analytics/Internet marketing metrics and optimization: conversion rate, clickthrough rate, internal and external benchmarking, ROI analysis, Web analytics...
  17. editorial
    an article giving opinions or perspectives
    This role, which sits on Accenture's Internet Marketing team, involves managing editorial and content strategy for accenture.com.
  18. effectiveness
    power to be effective
    The role is also responsible for using key performance indicators to improve the site's effectiveness and for evolving site information architecture, including metadata/tagging, to accommodate new content and optimize site functionality.
Created on Tue Sep 20 16:54:21 EDT 2011

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