The truth is that there is no company in the world that can consistently release products that garner so much media attention: not HP, not Microsoft, not even Sony can garner the amount of column inches that greets almost every Apple launch.
Apple aura
The press have even coined a phrase for the ability of Jobs to bend the will of the crowd to his vision, calling it the "Reality distortion field".
distinctive but intangible quality around a person or thing
Apple aura
The press have even coined a phrase for the ability of Jobs to bend the will of the crowd to his vision, calling it the "Reality distortion field".
provoke someone to do something through persuasion
Be it a new computer, iPod or something else those whiz kids in California have dreamed up, I find it hard not to be drawn by the lure of the clean lines, and - like the ancient sailors of old - I am drawn by the siren call toward any retail outlet that has an Apple logo in the window.
Apple aura
The press have even coined a phrase for the ability of Jobs to bend the will of the crowd to his vision, calling it the "Reality distortion field".
Apple aura
The press have even coined a phrase for the ability of Jobs to bend the will of the crowd to his vision, calling it the "Reality distortion field".
Apple is in a unique position, because the rest of the consumer electronics world has more models than any normal person can count and they all have more complicated model numbers than any normal person can remember.
The truth is that there is no company in the world that can consistently release products that garner so much media attention: not HP, not Microsoft, not even Sony can garner the amount of column inches that greets almost every Apple launch.
The truth is that there is no company in the world that can consistently release products that garner so much media attention: not HP, not Microsoft, not even Sony can garner the amount of column inches that greets almost every Apple launch.
a substance that cannot be separated into simpler substances
Even though there are variations in the configurations of the models the basic elements remain the same so if I ask you what iPod you have it is easy to give a real answer, the same can't be said for other manufacturers.
Be it a new computer, iPod or something else those whiz kids in California have dreamed up, I find it hard not to be drawn by the lure of the clean lines, and - like the ancient sailors of old - I am drawn by the siren call toward any retail outlet that has an Apple logo in the window.
Created on Fri Jul 15 09:08:58 EDT 2011
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