To lure is to entice or bait someone. A lure is used to bait or entice fish to attach themselves to your hook. "He had a new shiny lure, which was enough to lure me into going on the fishing trip."

The verb lure is related to words that mean “bait,” “deceit,” and “invite.” Often, when lure is used, there is a nefarious implication, as in: “He was able to lure her into the alley, but her friends soon came looking for her.” The noun lure is the thing that draws in the person or animal, which can be either a physical object or a concept. "The lure of his great wealth kept her in the relationship despite his infidelity."

Definitions of lure

v provoke someone to do something through (often false or exaggerated) promises or persuasion

“He lured me into temptation”
entice, tempt
show 8 types...
hide 8 types...
hook, snare
entice and trap
lure or entice away from duty, principles, or proper conduct
lure by imitating the characteristic call of an animal
lure with a stool, as of wild fowl
lead on
entice or induce especially when unwise or mistaken
entice through the use of music
lure or entrap with or as if with a decoy
lure, entice, or entrap with bait
Type of:
provoke, stimulate
provide the needed stimulus for

n anything that serves as an enticement

bait, come-on, hook, sweetener
Type of:
enticement, temptation
something that seduces or has the quality to seduce

n qualities that attract by seeming to promise some kind of reward

come-on, enticement
Type of:
attraction, attractiveness
the quality of arousing interest; being attractive or something that attracts

n something used to lure fish or other animals into danger so they can be trapped or killed

bait, decoy
show 8 types...
hide 8 types...
bait consisting of chopped fish and fish oils that are dumped overboard to attract fish
fish lure, fisherman's lure
(angling) any bright artificial bait consisting of plastic or metal mounted with hooks and trimmed with feathers
ground bait
bait scattered on the water to attract fish
stool pigeon
a dummy pigeon used to decoy others
fisherman's lure consisting of a fishhook decorated to look like an insect
a fisherman's lure with one or more hooks that is jerked up and down in the water
fisherman's lure; revolves when drawn through the water
a fisherman's lure that is used in trolling
Type of:
an instrumentality invented for a particular purpose

Sign up, it's free!

Whether you're a student, an educator, or a lifelong learner, can put you on the path to systematic vocabulary improvement.