To lure is to entice or bait someone. A lure is used to bait or entice fish to attach themselves to your hook. "He had a new shiny lure, which was enough to lure me into going on the fishing trip."

The verb lure is related to words that mean “bait,” “deceit,” and “invite.” Often, when lure is used, there is a nefarious implication, as in: “He was able to lure her into the alley, but her friends soon came looking for her.” The noun lure is the thing that draws in the person or animal, which can be either a physical object or a concept. "The lure of his great wealth kept her in the relationship despite his infidelity."

Definitions of lure
  1. verb
    provoke someone to do something through (often false or exaggerated) promises or persuasion
    “He lured me into temptation”
    synonyms: entice, tempt
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    hook, snare
    entice and trap
    lure or entice away from duty, principles, or proper conduct
    lure by imitating the characteristic call of an animal
    lure with a stool, as of wild fowl
    lead on
    entice or induce especially when unwise or mistaken
    entice through the use of music
    lure or entrap with or as if with a decoy
    lure, entice, or entrap with bait
    type of:
    provoke, stimulate
    provide the needed stimulus for
  2. noun
    anything that serves as an enticement
    synonyms: bait, come-on, hook, sweetener
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    type of:
    enticement, temptation
    something that seduces or has the quality to seduce
  3. noun
    qualities that attract by seeming to promise some kind of reward
    synonyms: come-on, enticement
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    type of:
    attraction, attractiveness
    the quality of arousing interest; being attractive or something that attracts
  4. noun
    something used to lure fish or other animals into danger so they can be trapped or killed
    synonyms: bait, decoy
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    bait consisting of chopped fish and fish oils that are dumped overboard to attract fish
    fish lure, fisherman's lure
    (angling) any bright artificial bait consisting of plastic or metal mounted with hooks and trimmed with feathers
    ground bait
    bait scattered on the water to attract fish
    stool pigeon
    a dummy pigeon used to decoy others
    fisherman's lure consisting of a fishhook decorated to look like an insect
    a fisherman's lure with one or more hooks that is jerked up and down in the water
    fisherman's lure; revolves when drawn through the water
    a fisherman's lure that is used in trolling
    type of:
    an instrumentality invented for a particular purpose
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