20130919 IELTS Reading New Insights Unit 4

Although there are more and more television channels, whether cable, satellite, terrestrial, analogue, or digital, and despite the incursion of the Internet, magazines are still a regular shopping or subscription item.

Despite ever-growing competition from television and electronic media, a new report shows that worldwide advertising expenditure in consumer magazines has doubled over the past decade.

For advertisers such as tobacco and alcohol producers, which are barred or severely restricted on television in some countries, magazines remain a safe haven for their messages.

Magazine circulations are in the millions and advertising revenue is rising, despite the growth of TV and electronic media, reports David Short.

Although there are more and more television channels, whether cable, satellite, terrestrial, analogue, or digital, and despite the incursion of the Internet, magazines are still a regular shopping or subscription item.

C. Advertising expenditure worldwide was $225 billion last year, according to the report World Magazine Trends.

Despite ever-growing competition from television and electronic media, a new report shows that worldwide advertising expenditure in consumer magazines has doubled over the past decade.

For advertisers such as tobacco and alcohol producers, which are barred or severely restricted on television in some countries, magazines remain a safe haven for their messages.

C. Advertising expenditure worldwide was $225 billion last year, according to the report World Magazine Trends.

Although there are more and more television channels, whether cable, satellite, terrestrial, analogue, or digital, and despite the incursion of the Internet, magazines are still a regular shopping or subscription item.

For advertisers such as tobacco and alcohol producers, which are barred or severely restricted on television in some countries, magazines remain a safe haven for their messages.

D. However, the type of magazines which Europeans choose to flip through still varies dramatically according to country, with few signs that the European magazine with a common title is making inroads across nations.

In Europe, the share of consumer magazine expenditure was $12 billion or 21% of an estimated overall spend of $57 billion.

And new French research has revealed that magazines are still powerful tools for owners of brands.

But the share had dropped in the past 15 years from 30%, with decline having been particularly severe in Belgium and Germany, where commercial television was introduced relatively late.

In Europe, the share of consumer magazine expenditure was $12 billion or 21% of an estimated overall spend of $57 billion.

But the share had dropped in the past 15 years from 30%, with decline having been particularly severe in Belgium and Germany, where commercial television was introduced relatively late.

Magazine circulations are in the millions and advertising revenue is rising, despite the growth of TV and electronic media, reports David Short.

Interests which can create top-selling titles in one country are nowhere to be seen in the circulation lists of others.

And new French research has revealed that magazines are still powerful tools for owners of brands.

But the share had dropped in the past 15 years from 30%, with decline having been particularly severe in Belgium and Germany, where commercial television was introduced relatively late.

D. However, the type of magazines which Europeans choose to flip through still varies dramatically according to country, with few signs that the European magazine with a common title is making inroads across nations.

For advertisers such as tobacco and alcohol producers, which are barred or severely restricted on television in some countries, magazines remain a safe haven for their messages.

E. But whatever their relative importance across the world, magazines have one real advantage over broadcast media.