revenue

Revenue is money earned by a business, or income received by the government from taxes. The government is always interested in dreaming up new sources of revenue, and so is the average head of a company unless she doesn't want to be the head anymore.

Revenue is from a French word meaning "to return or come back," and dollar returns are always a welcome thing. Declining advertising revenue will doom your website, no matter how great it is. If your lemonade stand is not making a profit, you might consider lowering costs. Maybe you could get cheaper lemonade mix? Or you might look for more creative and exciting ways to increase revenue––like raiding the pantry for cookies you can sell as well.

Definitions of revenue
1

n the entire amount of income before any deductions are made

Synonyms:
gross, receipts
Types:
box office
total admission receipts for an entertainment
gate
total admission receipts at a sports event
Type of:
amount, amount of money, sum, sum of money
a quantity of money

n government income due to taxation

Synonyms:
tax income, tax revenue, taxation
Types:
internal revenue
government revenue from domestic sources (excluding customs)
Type of:
government income, government revenue
income available to the government

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