Apple from the iPod to the iPad-AWL 2

Ms. Christine (United Arab Emirates)
AWL Sublist 2 vocabulary from the case study
John Ashcroft
Apple from the iPod to the iPad
A Case Study in Corporate Strategy
Second Edition 2012

PEOPLE COMMUNICATE LTD
13 words 5 learners

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Full list of words from this list:

words only definitions & notes
  1. achieve
    gain with effort
    Steve Jobs would insist on the impossible in terms of task and timetable to achieve objectives, creating his reality distortion field into which the team would be drawn.
  2. aspect
    a characteristic to be considered
    Jobs’s salient traits was his ability and desire to envision overarching strategy while also focusing on the tiniest aspects of design.
  3. computing
    the procedure of calculating
    “The Company believes that personal computing is entering a new era in which the personal computer will function for both professionals and consumers as the digital hub for advanced new digital devices such as digital music players, personal digital assistants, digital still and movie cameras, CD and DVD players, and other electronic devices.”
  4. consumer
    a person who uses goods or services
    The Company sells to consumer, small and mid-sized business, education, enterprise, government, and creative customers.
  5. design
    the act of working out the form of something
    Steve Jobs had a very much hands on experience with the product design team at every stage.
  6. focus
    the concentration of attention or energy on something
    Their job, he told his team members, was to focus on four great products, one for each quadrant.
  7. focused
    brought into sharp clarity
    Steve grilled in all of us the company should revolve around great products and we should stay extremely focused on a few things.
  8. investment
    laying out money or capital in an enterprise
    Company believes continual investment in research and development is critical to the development and enhancement of innovative products and technologies.
  9. potential
    existing in possibility
    The market was attractive in terms of size and growth potential.
  10. range
    a variety of different things or activities
    The product range needed a revamp or better still a new product altogether.
  11. strategy
    an elaborate and systematic plan of action
    Jobs’s salient traits was his ability and desire to envision overarching strategy while also focusing on the tiniest aspects of design.
  12. traditional
    consisting of or derived from a practice of long standing
    In the year 2000, some 75% of sales were to the traditional business and professional markets.
  13. transfer
    move from one place to another
    Data transfer was slow and early products were difficult to use and poorly designed.
Created on Sat Nov 17 00:10:54 EST 2012 (updated Sat Nov 24 01:56:09 EST 2012)

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