venture

A venture is a risky undertaking. If your latest venture is a dog food store, you hope there are some hungry dogs around. Also, to venture is to go somewhere possibly dangerous, like if you venture out into a snowstorm.

Venture is a shortened form of adventure. This happened sometime between 1100 CE and 1400 CE during the time that Middle English was spoken. While the two words are similar in meaning, when you subtract the ad, you lose a teaspoon or two of fun, and add a heaping tablespoon of risk.

Definitions of venture
  1. noun
    any venturesome undertaking especially one with an uncertain outcome
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    joint venture
    a venture by a partnership or conglomerate designed to share risk or expertise
    experiment
    a venture at something new or different
    campaign, cause, crusade, drive, effort, movement
    a series of actions advancing a principle or tending toward a particular end
    sally, sallying forth
    a venture off the beaten path
    danger, peril, risk
    a venture undertaken without regard to possible loss or injury
    foreign direct investment
    a joint venture between a foreign company and a United States company
    ad blitz, ad campaign, advertising campaign
    an organized program of advertisements
    anti-war movement
    a campaign against entering or continuing a war
    charm campaign
    a campaign of flattery and friendliness (by a company, politician, etc.) to become more popular and gain support
    consumerism
    a movement advocating greater protection of the interests of consumers
    campaigning, candidacy, candidature, electioneering, political campaign
    the campaign of a candidate to be elected
    fund-raising campaign, fund-raising drive, fund-raising effort
    a campaign to raise money for some cause
    feminism, feminist movement, women's lib, women's liberation movement
    the movement aimed at equal rights for women
    gay lib, gay liberation movement
    the movement aimed at liberating homosexuals from legal or social or economic oppression
    lost cause
    a defeated cause or a cause for which defeat is inevitable
    reform
    a campaign aimed to correct abuses or malpractices
    war
    a concerted campaign to end something that is injurious
    youth crusade, youth movement
    political or religious or social reform movement or agitation consisting chiefly of young people
    chance
    a risk involving danger
    crapshoot
    a risky and uncertain venture
    gamble
    a risky act or venture
    type of:
    labor, project, task, undertaking
    any piece of work that is undertaken or attempted
  2. noun
    an investment that is very risky but could yield great profits
    synonyms: speculation
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    gamble
    money that is risked for possible monetary gain
    smart money
    money bet or invested by experienced gamblers or investors (especially if they have inside information)
    pyramid
    (stock market) a series of transactions in which the speculator increases his holdings by using the rising market value of those holdings as margin for further purchases
    bet, stake, stakes, wager
    the money risked on a gamble
    type of:
    investment, investment funds
    money that is invested with an expectation of profit
  3. noun
    a commercial undertaking that risks a loss but promises a profit
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    type of:
    business, business enterprise, commercial enterprise
    the activity of providing goods and services involving financial and commercial and industrial aspects
  4. verb
    proceed somewhere despite the risk of possible dangers
    “We ventured into the world of high-tech and bought a supercomputer”
    synonyms: embark
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    type of:
    go, move, proceed
    follow a procedure or take a course
  5. verb
    put forward, of a guess, in spite of possible refutation
    synonyms: guess, hazard, pretend
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    anticipate, call, forebode, foretell, predict, prognosticate, promise
    make a prediction about; tell in advance
    surmise, suspect
    imagine to be the case or true or probable
    read
    interpret the significance of, as of palms, tea leaves, intestines, the sky; also of human behavior
    outguess, second-guess
    attempt to anticipate or predict
    augur
    predict from an omen
    bet, wager
    maintain with or as if with a bet
    calculate, forecast, project
    predict in advance
    prophesy, vaticinate
    predict or reveal through, or as if through, divine inspiration
    type of:
    speculate
    talk over conjecturally, or review in an idle or casual way and with an element of doubt or without sufficient reason to reach a conclusion
  6. verb
    put at risk
    synonyms: adventure, hazard, jeopardize, stake
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    type of:
    lay on the line, put on the line, risk
    expose to a chance of loss or damage
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