type of:

persuasion, suasion

the act of persuading (or attempting to persuade); communication intended to induce belief or action

types:

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front-porch campaign, front-porch campaigning

a campaign in which the candidate makes speeches but does not travel

hustings

the activities involved in political campaigning (especially speech making)

whispering campaign

the organized dissemination of derogatory rumors designed to discredit a candidate

stumping

campaigning for something by making political speeches (stump speeches)

type of:

campaign, cause, crusade, drive, effort, movement

a series of actions advancing a principle or tending toward a particular end