A trademark is a distinctive feature of something or someone, and to trademark is to brand something, especially in a legal sense.

You know how a comedian often has a particular joke she's famous for? That's her trademark. A trademark is something specific to a person that can be used to identify her. The legal sense of trademark is an official representation of a business or product that only they can legally use — like the Nike swoosh or their motto "Just do it."

Definitions of trademark
  1. noun
    a formally registered symbol identifying the manufacturer or distributor of a product
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    a pen with indelible ink that will write on any surface
    logo, logotype
    a company emblem or device
    type of:
    insignia, mark, marker, marking
    a distinguishing symbol
  2. noun
    a distinctive characteristic or attribute
    synonyms: earmark, hallmark, stylemark
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    mold, mould
    a distinctive nature, character, or type
    type of:
    a distinguishing quality
  3. verb
    mark with a brand or trademark
    synonyms: brand, brandmark
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    type of:
    label, mark, tag
    attach a tag or label to
  4. verb
    register the trademark of
    “The company trademarked their new gadget”
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    type of:
    file, register
    record in a public office or in a court of law
Word Family

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