make something accessible, available, or appealing to everyone
Many have recognized a democratizing effect made possible by creative digital tools, which has resulted in more authors (2017 saw one million self-published books) as well as a greater diversity in authorship and content.
Listeners even tried to solve the case themselves, reprocessing the same evidence and primary sources that Koenig presented and creating new theories about what had happened, directly engaging the audience with the subject matter.
Authors have leveraged innovations in form not just as a framework for composition, but also for crowdsourcing ideas, engaging audiences in ways that shift the traditional roles of content creator and content consumer.