"Black Friday," the name for the day after Thanskgiving, was transformed from a negative to a positive by some clever etymological mythologizing (make that etymythologizing).
What started out as a pejorative term from Philadelphia traffic cops was successfully rebranded via a false etymology claiming that "Black Friday" was the day that retailers turned a profit on the year, going "in the black."
What started out as a pejorative term from Philadelphia traffic cops was successfully rebranded via a false etymology claiming that "Black Friday" was the day that retailers turned a profit on the year, going "in the black."
An excerpt from Ben's Word Routes column: Retailers, not content with branding products, have lately taken to branding days of the week, as a way to hype the holiday shopping rush.
a device that moves fluid or gas by pressure or suction
In 2005, the online retail association Shop.org coined "Cyber Monday" for the Monday after Thanksgiving, in a conscious effort to pump up enthusiasm for e-commerce.
In case you haven't heard, today is "Cyber Monday," the day that retailers have decided we should all be flocking to make online purchases for our holiday gift list.