having the skills and qualifications to do things well
Perhaps commissioning editors are more timid here, needing to believe they're putting money into a capable team, rather than seeking out raw talent to support.
“This will bring the company closer together by facilitating formal and informal communication between different departments as well as lower and upper management,” he says.
Forbes
(Apr 1, 2013)
At the same time, the report also noted, most marketers are under intense pressure to show tangible returns on the money they spend.
Forbes
(Apr 1, 2013)