watchword

Definitions of watchword
  1. noun
    a secret word or phrase known only to a restricted group
    synonyms: countersign, parole, password, word
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    type of:
    arcanum, secret
    information known only to a special group
    positive identification
    evidence proving that you are who you say you are; evidence establishing that you are among the group of people already known to the system; recognition by the system leads to acceptance
  2. noun
    a slogan used to rally support for a cause
    “our watchword will be `democracy'”
    synonyms: battle cry, cry, rallying cry, war cry
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    type of:
    catchword, motto, shibboleth, slogan
    a favorite saying of a sect or political group
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