vaunt

To vaunt is to brag and boast and flaunt and go on and on about how great something is. It's over-the-top showing off, and when you exaggerate your greatness, you vaunt to the point of no longer seeming so great.

From the Latin vānitāre — which comes from vānus, meaning "vain" or "empty" — vaunt is a verb for taking praise too far or talking something up too much. Even if it's earned or deserved bragging, vaunting about something gets old and loses it impact. Other times, vaunt, as a noun, is a sure sign that a hard sell is going on — someone is talking big but can't deliver.

Definitions of vaunt
  1. verb
    show off
    synonyms: blow, bluster, boast, brag, gas, gasconade, shoot a line, swash, tout
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    types:
    puff
    speak in a blustering or scornful manner
    crow, gloat, triumph
    dwell on with satisfaction
    congratulate, preen
    pride or congratulate (oneself) for an achievement
    type of:
    amplify, exaggerate, hyperbolise, hyperbolize, magnify, overdraw, overstate
    to enlarge beyond bounds or the truth
  2. noun
    extravagant self-praise
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    type of:
    boast, boasting, jactitation, self-praise
    speaking of yourself in superlatives
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