Use the noun typography to describe the art of putting words into print. You might admire the typography of a concert poster that uses an elegant font, for example.
When typography began, the process involved choosing the letters, arranging them, and printing with a press on paper. Today, almost anyone can practice typography by using a computer to design and print flyers, magazines, posters, and more. Don't confuse typography with its near-homonym, topography, which is a branch of Earth science. You'll recognize typography by the Greek typos, which means "dent or impression."