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skew

To skew is to turn or place at an angle. When you build a house of cards, you must slightly angle, or skew each card, so structure will stand up.

From the Middle English skewen ("swerve"), this verb was born to describe things in the physical world. Nowadays, though, we encounter it more informally: If you're in advertising, you might skew (target, aim) your commercials toward a particular demographic. Even before that, you may collect some statistical data on your intended audience, and then make sure that data is accurate, because bad or irrelevant info might skew (distort, inaccurately depict) the results of your research.

Definitions of skew
  1. verb
    turn or place at an angle
    “the lines on the sheet of paper are skewed
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    Antonyms:
    adjust, align, aline, line up
    place in a line or arrange so as to be parallel or straight
    type of:
    reorient
    set or arrange in a new or different determinate position
  2. verb
    present with a bias
    synonyms: angle, slant, weight
    see moresee less
    type of:
    bias, predetermine
    cause to be biased
  3. adjective
    having an oblique or slanting direction or position
    “the picture was skew
    synonyms: skewed
    inclined
    at an angle to the horizontal or vertical position
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