Other forms: press releases
A press release is a short written statement you send to a newspaper or media outlet in order to spread the word about an event or news item. A company might issue a press release to announce a big merger.
Press releases generally serve one of two purposes: providing an official statement, or promoting a product or event. When the President's office issues a press release, it reads like a brief news story that provides only the specific, carefully chosen information. If your aunt is opening a new cafe, you can help her advertise by writing a press release that includes details of the location, menu, and hours, and emailing it to the local newspaper.