In news reporting, the lede is the main idea in the first few lines of a story. Most writers work hard to make the lede interesting and accurate.
While this word is sometimes spelled lead, and either way rhymes with reed, it's especially common in American journalism to use lede. The phrase "to bury the lede" means to unwittingly neglect to emphasize the very most important part of the story — a no-no in journalism. The unusual spelling comes from an attempt to distinguish the word from the "metal" meaning of lead, which rhymes with bed.