To launch something is to propel it or get it going, usually from a standing position. You can launch a rocket, a career, a product or even a watermelon. Either way, you're getting it off the ground.

Launch often means to start something, but to start it in a big way: "The launch of the shuttle was also the launch of a new era in space travel." Time was, when a singer finished making her record, the company would simply "release it." Eventually, though, that wasn't enough. Now a record needs "a launch" — a full-scale media blitz to get people excited enough to buy it.

Primary Meanings of launch

propel with force
the act of propelling with force
a motorboat with an open deck or a half deck
smoothen the surface of
Full Definitions of launch

v propel with force

launch the space shuttle”
Launch a ship”
put into the water
blast off
launch with great force
Type of:
impel, propel
cause to move forward with force

v launch for the first time; launch on a maiden voyage

launch a ship”
Type of:
set in motion
get going; give impetus to

v get going; give impetus to

launch a career”
set in motion
Type of:
displace, move
cause to move or shift into a new position or place, both in a concrete and in an abstract sense

v set up or found

establish, found, set up
abolish, get rid of
do away with
Type of:
open, open up
start to operate or function or cause to start operating or functioning

v begin with vigor

“He launched into a long diatribe”
dash violently or with great speed or impetuosity
Type of:
begin, commence, get, get down, set about, set out, start, start out
take the first step or steps in carrying out an action

n the act of propelling with force

rocket firing, rocket launching
the launching of a rocket or missile under its own power
blastoff, shot
the launching of a missile or spacecraft to a specified destination
moon shot
the launching of a spacecraft to the moon
Type of:
actuation, propulsion
the act of propelling

n a motorboat with an open deck or a half deck

Type of:
motorboat, powerboat
a boat propelled by an internal-combustion engine

v smoothen the surface of

launch plaster”
Type of:
smooth, smoothen
make smooth or smoother, as if by rubbing

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