When you were little, heading out the door on a freezing cold day, your mom probably made an exhortation to put on your hat and zip your coat up all the way. An exhortation is a loud or enthusiastic urging.

Use an exhortation any time you really want to encourage someone to do something. It's a way of communicating that's persuasive and powerful — an exhortation might come from a government in the form of a speech encouraging people to get flu shots, or it might be a teacher urging his students to sit quietly. Whether it comes in the form of a warning or encouragement, an exhortation strongly advises people to take some particular action.

Definitions of exhortation

n the act of exhorting; an earnest attempt at persuasion

pep talk
a speech of exhortation attempting to instill enthusiasm and determination in a team or staff
Type of:
persuasion, suasion
the act of persuading (or attempting to persuade); communication intended to induce belief or action

n a communication intended to urge or persuade the recipients to take some action

Type of:
communicating, communication
the activity of communicating; the activity of conveying information

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