Diversification is the opposite of sameness. Use diversification to describe the goal achieved by a store that started with deli sandwiches and now offers gourmet coffee, muffins, soups, and salads.

If a group seeks diversification, it wants to attract people of different ages from various backgrounds. If your financial adviser tells you that your stock portfolio needs diversification, this means you need to have stocks from a variety of companies and different industries. In other words, things should be more diverse. Use that to remember how to pronounce the word: Say diverse, then add if-ick-a-shun.

Definitions of diversification

n the condition of being varied

“that restaurant's menu lacks diversification
Type of:
condition, status
a state at a particular time

n the act of introducing variety (especially in investments or in the variety of goods and services offered)

“my broker recommended a greater diversification of my investments”
“he limited his losses by diversification of his product line”
Type of:
the action of changing something

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