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dissuasion

Other forms: dissuasions

Dissuasion is the act of trying to convince someone not to do something. With luck, your dissuasion will keep your little brother from trying to put doll clothes on the cat.

Dissuasion is the opposite of persuasion: instead of urging or enticing someone to do something, you're talking them out of it. The two words share the Latin root suadere, "to urge," with the prefix dis-, or "against," giving dissuasion its "urging against" meaning. It may take some dissuasion to keep your basketball team's star player off the court after her injury, but she'll be glad in the long run.

Definitions of dissuasion
  1. noun
    a communication that dissuades you
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    type of:
    discouragement
    the expression of opposition and disapproval
  2. noun
    persuading not to do or believe something; talking someone out of a belief or an intended course of action
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    Antonyms:
    persuasion, suasion
    the act of persuading (or attempting to persuade); communication intended to induce belief or action
    type of:
    communicating, communication
    the activity of communicating; the activity of conveying information
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