conceit

If you’re always boasting and can’t stop talking about yourself, you have that character flaw known as conceit. Your friends — if you have any — may also complain about your arrogance, vanity, and egotism.

A conceit can also be an artistic device — probably a little forced — like the plot of a movie built on the conceit of everything that happens being foretold in song. You might find an architectural conceit in a Baroque palace, where you think you’re looking down a long hallway lined with columns, but when you get closer you see that it's really a mural painted in perspective so that the columns only seem to disappear in the distance.

Primary Meanings of conceit

1.
n
the trait of being unduly vain and conceited; false pride
2.
n
an artistic device or effect
Full Definitions of conceit
1

n the trait of being unduly vain and conceited; false pride

Synonyms:
conceitedness, vanity
Antonyms:
humbleness, humility
a disposition to be humble; a lack of false pride
Types:
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narcism, narcissism, self-love
an exceptional interest in and admiration for yourself
boastfulness, vainglory
outspoken conceit
egotism, self-importance, swelled head
an exaggerated opinion of your own importance
posturing
adopting a vain conceited posture
superiority complex
an exaggerated estimate of your own value and importance
Type of:
trait
a distinguishing feature of your personal nature

n feelings of excessive pride

Synonyms:
amour propre, self-love, vanity
Type of:
pride, pridefulness
a feeling of self-respect and personal worth
2

n an artistic device or effect

“the architect's brilliant conceit was to build the house around the tree”
Type of:
device
something in an artistic work designed to achieve a particular effect

n an elaborate poetic image or a far-fetched comparison of very dissimilar things

Type of:
figure, figure of speech, image, trope
language used in a figurative or nonliteral sense

n a witty or ingenious turn of phrase

“he could always come up with some inspired off-the-wall conceit
Type of:
turn of expression, turn of phrase
a distinctive spoken or written expression

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