conceit

If you’re always boasting and can’t stop talking about yourself, you have that character flaw known as conceit. Your friends — if you have any — may also complain about your arrogance, vanity, and egotism.

A conceit can also be an artistic device — probably a little forced — like the plot of a movie built on the conceit of everything that happens being foretold in song. You might find an architectural conceit in a Baroque palace, where you think you’re looking down a long hallway lined with columns, but when you get closer you see that it's really a mural painted in perspective so that the columns only seem to disappear in the distance.

Definitions of conceit
  1. noun
    the trait of being unduly vain and conceited; false pride
    synonyms: conceitedness, vanity
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    Antonyms:
    humbleness, humility
    a disposition to be humble; a lack of false pride
    types:
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    narcism, narcissism, self-love
    an exceptional interest in and admiration for yourself
    boastfulness, vainglory
    outspoken conceit
    egotism, self-importance, swelled head
    an exaggerated opinion of your own importance
    posturing
    adopting a vain conceited posture
    superiority complex
    an exaggerated estimate of your own value and importance
    type of:
    trait
    a distinguishing feature of your personal nature
  2. noun
    feelings of excessive pride
    synonyms: amour propre, self-love, vanity
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    type of:
    pride, pridefulness
    a feeling of self-respect and personal worth
  3. noun
    an artistic device or effect
    “the architect's brilliant conceit was to build the house around the tree”
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    type of:
    device
    something in an artistic work designed to achieve a particular effect
  4. noun
    an elaborate poetic image or a far-fetched comparison of very dissimilar things
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    type of:
    figure, figure of speech, image, trope
    language used in a figurative or nonliteral sense
  5. noun
    a witty or ingenious turn of phrase
    “he could always come up with some inspired off-the-wall conceit
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    type of:
    turn of expression, turn of phrase
    a distinctive spoken or written expression
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