Vocabulary.com Blog
Articles about Naming
Stroll through the hipper districts of any American city in 2014 and you may experience the sense of time being slightly out of joint. On shop signs and menus, words that last flourished a couple of centuries ago—or earlier—have been making a comeback. But no word from the distant past is as antique, or as popular in commerce in so many disparate ways, as apothecary.
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In the world of branding, coined and contorted names often hog all the attention. Less commented-on are the successful contemporary brand names with long pedigrees: "real" dictionary words that have been used by English speakers for centuries.
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Long before the advent of air conditioning, ice cream, sherbet, and their frozen cousins provided edible relief for summer heat — if you were rich enough to afford them. Today, these icy treats are democratic and diverse, and their names, both generic and trademarked, tell rich stories about language and history. Here are some of the tastiest.
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In the third and final presidential debate, Mitt Romney and Barack Obama ended up agreeing on many foreign policy points. Despite all the heated rhetoric of the campaign, both candidates are making a play for undecided voters in the middle of the political spectrum. But for those who are disillusioned with the two-party system, Obama and Romney seem interchangeable: you might as well call them Robama and Obamney.
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Word RoutesExploring the pathways of our lexicon
Now Pitching in the World Series: The Man They Call "Scrabble"
Marc Rzepczynski is the latest baseball player with a Scrabble-friendly name.
In this year's World Series, one name in particular will likely catch the eye of even casual baseball fans. In the late innings of the first two games, a relief pitcher for the St. Louis Cardinals came in to face the Texas Rangers: Marc Rzepczynski. The announcers were clearly ready for Rzepczynski's appearance and pronounced his name smoothly (as "zep-CHIN-ski"), helpfully explaining that his nickname is "Scrabble." So how does Rzepczynski stack up against other hard-to-spell baseball names?
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Earlier this week, we featured an excerpt from Microstyle: The Art of Writing Little by Christopher Johnson, a branding expert who runs the website The Name Inspector. Here we continue Johnson's discussion of how "the crowded space of names might create a need for more complex ways to create names."
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Here's a little quiz to test your knowledge of color names. Can you identify where on the spectrum these colors — all of them well documented, some of them brand-specific — are located? 1. Inch Worm, 2. Dead Spaniard, 3. Isabella, 4. I'm Not Really a Waitress, 5. Synergy.
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