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Word RoutesExploring the pathways of our lexicon
The Art of the Self-Mocking Hashtag
How the Twitter hashtag became a vehicle for self-deprecation.
It's fair to say that when it comes to online discourse we live in the Golden Age of Snark. (That's snark as in "snide commentary," not the imaginary animal of Lewis Carroll's nonsense poem "The Hunting of the Snark.") When every statement you make is open to sarcastic rebuttals, sometimes the best policy is to ridicule yourself before someone else has the chance. Nowhere is this more true than Twitter, where the convention of the "hashtag" has been pressed into the service of self-mockery.
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If we divide up the short list of English parts of speech according to status, adjectives are at the top of the B-list. The elites, nouns and verbs, seem to get everyone's attention because without them, sentences wouldn't have a job.
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Word RoutesExploring the pathways of our lexicon
Temblor Shakes the East Coast (or Was it a Tremblor?)
Yesterday, the east coast of the United States was struck by a 5.8-magnitude earthquake — or, as it was frequently described in news accounts, a "temblor." Fortunately, the damage caused by the quake was limited, so instead we can contemplate the question: what the heck is a temblor? Or should the word be tremblor?
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Earlier this week we featured an excerpt from the linguist John McWhorter's new book, What Language Is, in which he explains how the English language is essentially "disheveled." Here, in a second excerpt, McWhorter considers some questions that the chaotic history of English raises.
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In his new book, What Language Is, the linguist John McWhorter takes the reader on a guided tour of language as it really is, not how we might assume it to be. One of his keys to understanding language the way a linguist does is to appreciate that it is inherently messy, or "disheveled," as he puts it. In this excerpt, McWhorter uses the history of English as his example of just how disheveled language can be.
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Earlier this week, we featured an excerpt from Microstyle: The Art of Writing Little by Christopher Johnson, a branding expert who runs the website The Name Inspector. Here we continue Johnson's discussion of how "the crowded space of names might create a need for more complex ways to create names."
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Christopher Johnson, a branding expert who runs the website The Name Inspector, has a new book out called Microstyle: The Art of Writing Little about how contemporary message-makers need to become "verbal miniaturists." In this excerpt, Johnson explains how "neologisms can be among the most powerful of micromessages."
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