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  1. Word Routes

    Yesterday in the Language Lounge, we took a look at what happens when a trademark ends up lapsing into generic use. The term genericide came up as a description for this loss of a trademark's protected status. The word raised some eyebrows among our readers, as well it should. Continue reading...
  2. Evasive Maneuvers

    Will the Appalachian trail ever be the same?

    Environmentally, I think so. Linguistically? Not a chance. Continue reading...
  3. Want to insult someone in Japanese? Try misokakku ('scum of soya paste'). In Polish, try motyla noga ('butterfly's leg'), and in Turkish, muhallebi çocuğu ('child of pudding'). These and hundreds of other colorful put-downs from around the world can be found in the delightful new book, Uglier Than a Monkey's Armpit by Stephen Dodson and Dr. Robert Vanderplank. We spoke about the book with Dodson, known to many language lovers by his nom de blog, Languagehat. Continue reading...
  4. Candlepower

    "In difficult times fashion is always outrageous," the Italian designer Elsa Schiaparelli famously said. But come hard times or good times, you can always count on fashion writing to be an excessive, outrageous genre unto itself. Where else but in fashion copy would destructed be an acceptable — indeed, comprehensible — adjective? Who but a fashion editor would bully her readers with imperatives such as must-have? And what on earth is one supposed to make of cryptic abbreviations like cardi, bodycon, and MOTG? Continue reading...
  5. Candlepower

    The "call to action" is one of the sacrosanct elements of ads and direct mail: Lose weight! Save money! Act now! How unorthodox, then, to discover calls to inaction — invitations to simply think — in a spate of recent ad campaigns. Continue reading...
  6. I can only imagine how annoying the words Twitter and tweet are to people who haven't gotten in on the microblogging phenomenon. It's been over a year since I embraced all things tweet-y, and I like it so much that I continue praying to Zeus daily that Twitter never goes the way of Friendster and the pet rock. (Public service announcement: Neuter your pet rock. You can never be too careful.) Continue reading...
  7. Language Lounge

    The great secret of success in anything is to get a hearing. Half the object is gained when the audience is assembled.
    Phineas T. Barnum
    Now that you're all here: it seems a suitable time to mark the 200th anniversary of the birth of P. T. Barnum — a name that you probably don't associate with language in a particular way. Continue reading...
  8. I have only a glancing relationship with the fascinating world of computer security. But I've realized recently that even we non-experts have a pretty rich vocabulary for the many flavors of ill intent in the world of computers and beyond. Continue reading...
  9. In learning about the Constitution in my American history class in junior high, we learned about the Framers, checks and balances, three branches of government, and all the rest. We learned about the bicameral legislature, i.e., the two chambers of the United States Congress: the House of Representatives and the Senate. But after learning all that, I wondered: Where did congressmen fit into the picture with all these representatives and senators? I'd seen campaign signs referring to "Congressman So-and-so"; I'd heard encouragements to "write your congressman!"; who were these congressmen? Continue reading...
  10. Earlier this week, we interviewed Anne H. Charity Hudley and Christine Mallinson about their new book, Understanding English Language Variation in U.S. Schools. One intriguing section of the book discusses how students from culturally diverse backgrounds can be assisted in developing academic vocabulary. Here we present an excerpt describing how one creative student approached learning SAT vocabulary via rap. Continue reading...
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