Julia Rubiner is a partner in Editorial Emergency, a Los Angeles copy shop specializing in content manufacturing and brand communications for entertainment, lifestyle and nonprofit concerns. She is also a personal-branding consultant, writing resumes, LinkedIn summaries and executive bios, among other tools, for people in creative fields who want to advance their careers. A long time ago in a galaxy far, far away, she was an editor of reference publications. Rubiner wears the label "word nerd" as a badge of honor.
Oh, "effect" and "affect" -- why can't one of you be a noun and the other a verb? That would make life so much easier. But no, you are each a noun AND a verb and thus the inspiration for much head-scratching. Continue reading...
Though I became an editor partly because I enjoy finding fault in the work of others, I have on occasion tried to help my fellow man and woman right some of the more popular wrongs perpetrated against the language. Continue reading...
Does anything signal "uneducated" more than the use of "alot?" My father, an attorney, has done more than a few criminal appeals. I've seen some of the letters he receives from his prisoner clients — they pretty much all include "alot." Continue reading...
Topics: Words Spelling Usage

I hate the word "webinar."

I don't mind "podcast" or "blogosphere" or "Wikipedia," and I happen to love "netiquette." But there's something about "webinar" that produces a frisson of ickiness every time I see or hear it, an inward "ew." Continue reading...
I listen to a lot of NPR. Unless the correspondent is doing a "man in the street"-type interview, the subjects generally appear intelligent, educated and literate. At least they used to. I've heard several malapropisms in recent weeks, some of which are so common that I figure it's time I spoke up. Continue reading...

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