values

Values are the beliefs of a social group. These are often very strongly held beliefs and they are often for something or against it.

It's no surprise that the word values comes from a word that means "to be worth something": People often view their values as so precious that they'd be willing to fight for them. Sometimes they do fight for them. The "core values" of a company or organization, while maybe not exactly worth fighting for, do, however, represent what that organization believes in and believes its mission to be.

Definitions of values
1

n beliefs of a person or social group in which they have an emotional investment (either for or against something)

“he has very conservatives values
Type of:
belief
any cognitive content held as true

Sign up, it's free!

Whether you're a student, an educator, or a lifelong learner, Vocabulary.com can put you on the path to systematic vocabulary improvement.