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valorize

/ˈvæləˌraɪz/
IPA guide

Other forms: valorized; valorizing; valorizes

To valorize something is to emphasize or enhance its value or importance. Some filmmakers valorize war, making it look noble and exciting on screen.

As one who loves to lounge around and take frequent naps, you might feel misunderstood by a culture that valorizes hard work at the expense of rest and relaxation. Economists use the word valorize in a different way, to describe what a government does when it intervenes in a market to fix, increase, or maintain the prices of goods or services or the value of its currency. Valorize comes from the Late Latin valorem, "value or worth," and a root meaning "be strong."

Definitions of valorize
  1. verb
    assign or ascribe value and importance to a person or thing
  2. verb
    fix or raise the price or status of a commodity or currency, especially by government action
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