subsidize

To subsidize something is to support it by providing it with money or other resources. Don't expect your parents to subsidize your addiction to solid-gold puppy figurines.

We can break down the word subsidize to help us remember its meaning. The prefix sub- means "under, below" and sedēre means "to sit." (A submarine is a ship that goes under the sea.) So to subsidize is to underwrite something financially, providing the support that keeps it going. For example, our taxes are used by the government to subsidize many educational and social programs.

Definitions of subsidize
  1. verb
    support through subsidies
    “The arts in Europe are heavily subsidized
    synonyms: subsidise
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    type of:
    support
    support materially or financially
  2. verb
    secure the assistance of by granting a subsidy, as of nations or military forces
    synonyms: subsidise
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    type of:
    pay
    give money, usually in exchange for goods or services
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