relent

Being unwilling to relent is a good qualification for a sales person. You have to keep trying to make the sale and never give in until you've made it.

The root of relent is the Latin lentus, which means "to slow down or soften." The original meaning, from the 15th century, most likely had to do with the heart — as in "to stop resisting love." Now, however, relent can have all manner of applications, but the meaning is always the same: to let up, soften, yield or give in. Often, you'll hear the adjective relentless used to describe someone who won't relent: "The firemen refused to relent; they banged relentlessly on the door until I woke up."

Definitions of relent
  1. verb
    give in, as to influence or pressure
    synonyms: soften, yield
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    Antonyms:
    remain firm, stand
    hold one's ground; maintain a position; be steadfast or upright
    fend, resist, stand
    withstand the force of something
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    types:
    truckle
    yield to out of weakness
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